BOSTON, MA — (Marketwired) — 05/16/13 — Jebbit, the online advertising network, has partnered with MRY, the digital marketing and technology agency, to provide brands with an interactive ad model that inspires brand love and action. The partnership of Jebbit and MRY demonstrates the effectiveness of an engaging online ad model in providing a rewarding brand experience and converting consumers into brand ambassadors.
Most recently, Jebbit and MRY partnered to create campaigns for Spotify, Microsoft, and Samsung on Jebbit.com that increase brand awareness and connect these brands with qualified individuals for their campus ambassador programs. Jebbit, with its expansive network, led recruiting efforts for Spotify to acquire brand advocates from over 3,000 campuses nationwide. Jebbit-s targeting capability allowed Microsoft and Samsung to connect with qualified candidates from 53 specific campuses, while engaging target consumers in an interactive brand experience. The versatility of Jebbit-s technology allows brands the option of a focused effort on select campuses or the opportunity to tap its vast network of students at thousands of colleges nationwide. “Jebbit is a great platform with big potential,” said David Yarus, General Manager at MRY. “They understand their user base, and they over deliver for their partners.” The success of these campaigns demonstrates the effectiveness of partnerships between advertising models like Jebbit and agencies in helping brands reach their target audience and converting consumers into brand advocates.
Jebbit-s question and answer model incentivizes consumers to explore and interact with a brand-s existing web content, turning a brand-s existing resources into an interactive campaign. This model ensures consumers understand a brand-s message, and allows brands to identify passionate consumers and target them, making a brand-s marketing efforts more efficient. In return for engaging, consumers are given monetary and exclusive rewards, making the interaction mutually rewarding.
Jebbit was founded on this promise of performance. In addition to providing brands with valuable access and activation of college students, Jebbit-s Cost-Per-Correct-Answer (CPCA) model provides brands with more value, as brands only pay when a consumer correctly interacts with a brand-s content. As the Digital Marketing industry looks for practices to ensure more clarity on ROI, impact on consumer awareness, and verification that advertising is delivered to the right audience, Jebbit provides this deliverable brand of digital advertising. Visit for more information.
About Jebbit: Jebbit has been named one of CNBC-s Top 25 Most Promising Startups in the World, and been featured in BostInno-s Coolest College Startups and Global Entrepreneurship Week Top 50 Startup Awards. Founded in 2011, Jebbit started with a win at the Boston College Venture Competition and went on to win at Boston SharkTank. Jebbit is now a member of the TechStars Boston 2013 Spring Class, working with world-class mentors and thought leaders to change the way brands and consumers view online content.
About MRY: MRY is a creative and technology agency dedicated to making brands remarkable. MRY works with clients to give consumers something worth talking about — brand content that sparks emotion, that adds value, and inspires action. MRY helps clients connect consumer-led brand conversations to meaningful business results.
Contact information
Amelia Green-Vamos
CMO-Jebbit
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