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BlackBerry Announces BlackBerry Achievement Award Recipients

ORLANDO, FLORIDA — (Marketwired) — 05/15/13 — BlackBerry Live 2013 – BlackBerry® (NASDAQ: BBRY)(TSX: BB) announced today the recipients of this year-s BlackBerry Achievement Awards at BlackBerry® Live 2013.

The are presented to organizations that are doing business in new and innovative ways with BlackBerry products and services. The awards were classified into five categories: App of the Year, Putting Customers First, Mobile Innovation of the Year, Making the World a Better Place, and Entrepreneur of the Year.

App of the Year Award

Winner: PriceCheck Pty Ltd — PriceCheck Mobile for BlackBerry 10 takes shopping to a whole new level by using a smartphone to do the legwork and price comparisons, so customers don-t have to be near a computer or store. The app accesses pricing for more than 30 million products on sale through the Internet and online stores in South Africa. Built using HTML5 and JavaScript® source code, the app is wrapped with Cascades and uses some feature plug-ins.

Finalists:

Putting Customers First

Winner: ING DIRECT Canada — ING DIRECT offers today-s financially conscious customers a unique mobile banking experience on their BlackBerry 10 smartphones. As well as making it convenient and secure to conduct transactions, the app focuses on increasing savings with “Orange Alerts” that push notifications to the BlackBerry® Hub when balances reach pre-determined levels. Other features such as “Small Sacrifices” encourage positive decisions about saving and financial information by sharing info through Facebook®, Twitter®, BlackBerry® Messenger (BBM) and YouTube®.

Finalists:

Mobile Innovation of the Year

Winner: DIRECTV — As a large satellite TV provider in Latin America and the Caribbean, DIRECTV makes customer service for their five million customers a priority. Their app for BlackBerry smartphones allows their 4,000 technicians to manage an entire service call and work order process from their phones, and supports Bluetooth® technology to validate and adjust satellite signal strength. The app is helping DIRECTV improve customer satisfaction, reduce paperwork and technical calls, as well as decrease return visits to customer homes.

Finalists:

Making the World a Better Place

Winner: e-Cycle LLC — e-Cycle LLC has a simple, but meaningful mandate: offer enterprises a way to retire millions of mobile devices responsibly, by protecting data security, preserving the environment, and generating buyback revenue. As a recipient of e-Stewards® certification, e-Cycle is on the frontline of ensuring that harmful, toxic chemicals from mobile devices are not sent to landfills but are instead recycled safely. Their buyback program reimburses costs for devices that can have more value in the market, which offsets the costs of a company upgrading to new devices.

Finalists:

Entrepreneur of the Year

Winner: Nobex Technologies Inc — Many BlackBerry enthusiasts are familiar with Nobex Technologies- innovative mobile app that allows people to listen radio stations on the go and share the experience and chat with friends through BBM. Nobex Radio for BlackBerry 10 continues its inventiveness with a newly designed app. It adds podcast functionality that allows people to search and subscribe to thousands of podcasts, with notifications sent to the when new episodes are available.

Finalists:

For more information on the BlackBerry Achievement Awards program, please visit

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit .

Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”, “may”, “will”, “should”, “intend”, “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Research In Motion Limited (BlackBerry) in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry-s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of BlackBerry-s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or ). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry-s forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Contacts:
Media Contact:
BlackBerry
Stephanie Frisina
+1-519-597-0745

Investor Contact:
BlackBerry Investor Relations
519-888-7465

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