PALO ALTO, CA — (Marketwired) — 05/09/13 — The Chief Marketing Officer (CMO) Council has partnered with leading mobile relationship management group, FunMobility, to develop the first mobile news app for the CMO Council. Designed to deliver updated news, information and resources for on-the-go marketers, the app will provide users with access to reports, news articles and event information. The iOS and Android versions are available for download at and feature three key sections:
News: delivering headlines and news from the CMO Council
Reports: providing access to all CMO Council executive report summaries
Events: sharing key dates and venues for CMO Council, industry and key partner events
“When we first began looking into developing an app, everything new and interactive caught our eye, making it difficult to focus on the app strategy,” said Liz Miller, Vice President of Marketing Programs for the CMO Council. “But we had to step back and -drink our own champagne,- so to speak. In the -Engage at Every Stage- study, we revealed that far too often mobile apps are developed in a vacuum and are not linked to the overarching content marketing and relationship strategy. So working with FunMobility, we took that strategic step back and asked how we hoped users would engage and to what end. This brought us back to the core of the CMO Council: the peer-powered content that our members access every day.”
Plans are already in the works for additional connectivity and engagement functions that can further member engagement and access to marketing content, research and intelligence. Based on initial feedback from CMO Council Advisory Board members who had the opportunity to beta-test the app, access to content and news will be a convenient and useful tool. The CMO Council app will also enable interactive pop-up mobile surveys, providing a fascinating live window into the specialized, collective knowledge, opinions and insights of the CMO Council community.
“The app — available through both the Android Marketplace and the iTunes Store — provides a new way for us to deliver and also aggregate insights from marketing peers,” Miller added. “As we deploy these polls, temperature-takers or maybe even a game or two, we will be able to track, measure and review the performance of each campaign without having to call in all of the developers to deploy, measure and extract information.”
Thanks to the flexible and highly adaptable AppWidget live mobile publishing platform developed by FunMobility, the CMO Council app will be able to grow and expand without the need for constant resubmissions as it continues to generate new opportunities to engage and connect. Updating and pushing news, alerts, polls and other ways to engage through app to person messaging is as simple as setting up a campaign.
“Developing a solution that met the needs of the CMO Council was both a challenge and a pleasure,” said FunMobility CEO Adam Lavine. “It enabled FunMobility to understand the needs of channel and B2B marketers through the eyes of an organization with an extraordinary vantage point into the needs and challenges of chief marketing officers and has improved our platform and end-product offering as a result.”
For more information on trends in mobile engagement and the CMO Council-s path to mobility, join us during our upcoming webcast on Thursday, May 30, at 11AM PDT / 2PM EDT, which will include expert insights on mobile advertising, loyalty and establishing a mobile relationship marketing (MRM) strategy. To register, please visit:
For more information about the CMO Council and its mobile engagement strategy, contact Liz Miller at . For more information about the development of the app, please contact Stefan Brown at .
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council-s 6,500-plus members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 20,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council-s strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), LoyaltyLeaders.org, Marketing Supply Chain Institute, Customer Experience Board, Market Sense-Ability Center, Digital Marketing Performance Institute, GeoBranding Center and the Forum to Advance the Mobile Experience (FAME). More information about the CMO Council is available at .
FunMobility provides marketers with unique creative solutions to acquire, engage and build brand loyalty through their AppWidget mobile marketing platform. FunMobility-powered apps have reached more than 60 million consumers and generated billions of interactions and transactions. More information is available at .
Crystal Berry
CMO Council
Director, Communications and Marketing Programs
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