AUSTIN, TX — (Marketwired) — 05/07/13 — Next week, Adometry CEO Paul Pellman will share his perspective on marketing analytics as a featured speaker at the Internet Marketing Leadership Series event. Hosted by the University of Chicago, the Internet Marketing Leadership Series (IMLS) brings together leaders from across all facets of digital media to discuss emerging trends and strategies impacting the field of interactive marketing. The May 14th private event will address the emerging field of Marketing Attribution.
Details for Pellman-s session are as follows:
Chicago, IL
Marketing attribution has been around for many years; however, until recently a dearth of affordable computing power and skilled data scientist prevented many brands from calculating conversion credit at the most granular level in order to generate the most accurate results. At this IMLS event, Adometry CEO Paul Pellman will join RISE Interactive CEO Jon Morris and Forrester Research, Inc. analyst Tina Moffett to discuss how marketers can utilize advanced attribution methodologies to succeed in today-s changing digital marketing landscape. Additionally, Pellman will highlight how advanced attribution differs from simple attribution methodologies and explain how companies can maximize results by integrating attribution insights into campaign strategy.
Produced by RISE Interactive, IMLS is an invitation only series designed for senior digital marketing professionals. To request an invitation and additional information about the Chicago event can be found the IMLS .
For more information on Adometry and its advanced attribution solution, , visit or follow us on Twitter: .
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world-s largest advertisers to identify the true consumer purchase journey. Adometry-s scientifically proven methodology and flexible, easy-to-implement solution generates the industry-s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit .
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
John Yarbrough
For Adometry
512-968-8870
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