NEW YORK, NY — (Marketwired) — 05/07/13 — (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank platform, has been named a Gartner Cool Vendor in Data-Driven Marketing for 2013. This is the first time the analyst firm has issued a Cool Vendor report for those in the data-driven marketing arena. Gartner highlighted a few key innovators that are changing the way data is collected and analyzed and put to work for digital marketers.
Gartner analyst Andrew Frank shared in the that “Digital marketing technologists and strategists should explore how analytic partners can help them refine their segmentation and targeting strategies to reach the right prospects with the best messages in relevant contexts.”
m6d-s ProspectRank, a revolutionary scoring system that ranks a prospect-s likelihood to engage with a brand, was emphasized in the report. ProspectRank captures brand insights via the behaviors of that brand-s best customers across a broad base of digital activity, and uses its proprietary data science to identify like-minded individuals. This technology allows marketers to engage with more high-quality customers, more quickly, at a lower cost.
“We are thrilled to be included in Gartner-s Cool Vendor list this year,” said Tom Phillips, CEO of m6d. “It-s a very exciting time in our industry, and we are committed to providing marketers with breakthrough technology solutions.”
To learn more about m6d and the “Cool Vendors in Data-Driven Marketing, 2013” list, see:
m6d-s industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real time, m6d-s ProspectRank delivers relevant audiences to marketers. The team that invented Social Targeting has developed a platform that is a marketer-s dream for audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry-s most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over five years in market with over 400 top-tier brands and Fortune 100 companies. Recognized as one of Forbes- Top 100 Most Promising Companies in America and Crain-s Best Places to Work in New York, m6d has offices throughout the U.S. and in the UK. More info at , or follow @m6d_inc.
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Brook Terran
Blast PR for m6d
(919) 480-4058
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