The Aids awareness campaign Love Rocks stands for a liberal and positive attitude towards sex, in connection with an enlightened and responsible lifestyle. Everybody is invited to share thoughts, ideas, and suggestions on www.love-rocks.de or on the love rocks facebook page. Many celebreties already have done this: the MTV presenter Hadnet Tesfai and Joko Winterscheidt, the topmodel Marcus Schenkenberg, Heidi Klums catwalk trainer Jorge Gonzalez, Jessica Stockmann, the Formula 1 pilot Adrian Sutil, and many others. Topmodels like Miranda Kerr and Agyness Deyn became facebook fans of Love Rocks.
Love Rocks appeals to all age groups, focussing particularly on teenagers, to fight taboos regarding AIDS prevention and usage of condoms. Love Rocks created the new expression of “SmartSex”. SmartSex is a personal and consequent decision for protection from an infection with HIV. Love Rocks describes it”s target group as intelligent people who take responsibility in both, their sexual lives as well as in any other area. This lifestyle is underlined by the Love Rocks slogan “Your life – your decision” and reflects the LOVE ROCKS philosophy.
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