LOS ANGELES, CA — (Marketwired) — 04/25/13 — GumGum (), the premium in-image advertising platform for publishers and brands, today announced the promotion of Phil Schraeder from VP of Finance to Chief Operating Officer (COO).
As COO, Schraeder reports directly to GumGum founder and CEO Ophir Tanz and will be responsible for overseeing the company-s internal operations and business development practices as well as all financial and accounting functions. He will also be responsible for implementing a strategic, scalable operations solution that can seamlessly handle immense growth while maintaining the company-s competitive advantage in the in-image advertising space.
“We are delighted to announce Phil-s promotion — he has played an integral part in our strategy and business development since he joined our company two years ago,” said Tanz. “Phil-s leadership, dedication and tireless work ethic will serve him well in this new role, and we fully expect that his expanded contributions will help guide our operations to continued success.”
Schraeder joined GumGum as VP of Finance in November 2011 and was responsible for creating and streamlining day-to-day finance and accounting operations and building the financial projection and direction for the company. Prior to joining GumGum, Schraeder was part of the original start-up team at RealD, a 3-D technology company in Los Angeles, where he managed the accounting and finance operations of the then fledgling tech company. During his tenure at RealD, Schraeder also contributed to business development, managed vendor acquisition and systems and played a critical role in helping to raise 50 million dollars in capital for the company. Previously, he served as VP of Finance for Verifi, another startup tech company in the Los Angeles area. Schraeder began his career at KPMG, LLP in Chicago before moving to Los Angeles to work in finance in the entertainment industry.
“I am so fortunate to be part of this incredible group of talented and passionate professionals who, as a strong team, have pioneered a whole new form of advertising,” said Schraeder. “I love the spirit and energy of this company and I look forward to fostering that innovation and entrepreneurism even further. Together, we will continue to lead the way in-image advertising and provide our advertisers with the best platform and ad products for their marketing needs. The future is very bright for GumGum and I can-t wait to contribute to its continued growth.”
GumGum is the premium in-image advertising platform for publishers and brands. Reaching 60 million unique visitors per month as they actively view images across hundreds of premium websites, GumGum serves relevant ads that yield far higher engagement than those of traditional display units. Founded in 2007, GumGum is credited with inventing the in-image advertising category. The company is headquartered in Santa Monica, California and its investors include NEA, GRP Partners, First Round Capital and Crosscut Ventures. For more information, visit or call (310) 260-9666.
Marni Raitt
DiGennaro Communications
212.966.9525
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