NEW YORK, NY — (Marketwired) — 04/18/13 — Undertone, which creates digital advertising solutions for brands, today announced the appointment of Sal Candela as Vice President, Mobile Strategic Sales. In his newly created role, Candela will be responsible for shaping Undertone-s mobile strategy and driving mobile ad sales amongst agencies and brands. Candela-s appointment follows a period of sustained growth in Undertone-s mobile business. The company enjoyed average sequential quarterly growth of more than 135% for the year 2012.
Candela has more than seven years of digital media experience and joins Undertone from PHD where he led the agency-s mobile practice. In his role at PHD, Candela was responsible for educating clients around the benefits of mobile advertising and driving the integration of mobile within the agency-s overall digital offering. During his time at PHD, the agency was recognized as mobile agency of the year for three consecutive years*. Before heading up PHD-s mobile practice, Candela held senior digital strategy roles at both PHD and Omnicom Media Group.
“There are a small number of industry leaders who have helped define and drive adoption of mobile advertising over recent years, and Sal is undoubtedly part of this elite group,” said Alan Schanzer, Chief Client Officer at Undertone. “This is a significant hire for Undertone and will be followed by more mobile hires and product innovations over the course of 2013 as we continue to scale our multi-screen solutions.”
“Mobile advertising is no longer something that brands are just testing — it-s an integral part of the overall digital advertising ecosystem, which is why vendors that can offer genuine cross-screen solutions are the ones that will thrive and deliver true value,” commented Candela. “Undertone is perfectly positioned to capitalize on this maturing market and I-m excited to join the team to help shape mobile strategy and continue to drive sales momentum amongst agency and brand partners.”
* 2010 and 2011, Digiday MOBI Awards; 2012, OMMA Magazine Awards
Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world-s best media properties. Find out more at .
Alex Vlasto
Undertone
212.685.8000 Ext. 441
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