NEW YORK, NY — (Marketwired) — 04/17/13 —
The ARF Great Mind Awards celebrate individuals who contribute to the advancement of advertising research. The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change.
John Wannamaker, father of modern advertising, said, “Half the money I spend on advertising is wasted. The trouble is, I don-t know which half.” Nothing much has changed in the last 100 years — until now.
“We built our Sticky platform to address the changing needs of an oversaturated online marketplace. Sticky is not another in-screen measurement tool; Sticky gets inside the eyes of a consumer showing you whether your ad is actually seen or not, and more. We believe that this is the next generation in ad accountability. We are pleased to see that the ARF thinks so too,” comments Sticky President Jeff Bander.
Sticky is a product of rebranding from , the world-s first online eye tracking company initially funded by Tobii technology in 2009. Sticky made its international debut this spring. With a growing client list including P&G, L-Oreal, McDonald-s, and GroupM, Sticky is ready to meet the brand campaign needs of publishers, advertisers, and agencies.
Sticky is the only media technology company that provides a platform to ensure that display ads get seen. Sticky-s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all partners in the digital ecosystem to increase ROI. Sticky is a product of rebranding from , the world-s first online eye tracking company initially funded by Tobii technology in 2009. EyeTrackShop will now be powered by Sticky continuing its market research studies alongside Sticky-s revolutionary technology. Sticky has offices in New York, San Francisco, London, Stockholm and Shanghai. ()
Jeff Bander
President
Sticky
917-523-0007
Sticky Inc.
330 Madison Avenue, 6th Floor, New York 10017 USA
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