NEW YORK, NY — (Marketwired) — 04/17/13 — , the leading advertising platform for social and mobile games, today unveiled its plan to focus its mission and strategically align with Breakthrough Moments (BTMs) in gaming. Further supporting the alignment with BTMs, MediaBrix has redesigned their entire product portfolio and is debuting a new product called Rewards, an ad unit dedicated to engaging users during their highest achievements within games, providing an industry-first suite of products that addresses all the key moments in gaming.
As the company recently recapped in the , currently Facebook users spend more than half of their time using apps and playing social games; 250 million users play social games on Facebook; and half of the U.S. population between the ages of 18 to 44 plays social games daily. Mobile and tablet users are also rapidly taking up mobile gaming. According to a recent report by eMarketer, the U.S. mobile gaming audience has been increasing by double digits since 2011 and will continue to do so through 2015, when 159 million people will actively play games on mobile devices. Smartphone and tablet owners spend almost 40 and 67 percent of their time respectively playing games.
MediaBrix helps advertisers reach consumers during BTMs — natural, critical points in gaming where people are most receptive to brand messages. This includes when a player gets a new high-score, achieves a personal best or gets stuck on a level and is in need of help. MediaBrix ad products are additive and enhance gameplay while users engage brands and establish personal connections.
“We like MediaBrix-s focus on Breakthrough Moments,” said Wade Tinney, CEO and founder, Large Animal Games. “It shows an in-depth understanding of the player experience that I rarely see from other platforms. They-ve thought about the problem from every angle — advertiser, developer, user — and have created products that work for all sides.”
Accordingly, MediaBrix has renamed and redesigned its ad products and announces a new addition, Rewards, that completes their portfolio as the first end-to-end suite devoted to delivering powerful BTMs throughout games:
(formerly SocialFlex), the best brand-response advertising unit delivered during congratulatory moments
(formerly SocialViews), the ultimate solution for value exchange video ads offered during moments of rescue in gaming
(formerly SocialFusion), an exclusive and scalable integration that allows advertisers to create their own breakthrough moments
, an engagement unit that rewards users during moments of highest achievement. Advertisers can join in the BTM when a user achieves a new high score and reward them with a virtual gift. Once a reward is redeemed, consumers reciprocate the brand-s generosity by taking further action such as downloading a coupon or engaging with the brand in other meaningful ways. Rewards produces powerful emotional connections and creates lasting impressions for a brand.
“We have always believed in delivering meaningful advertising experiences that engage users and add to the experience during gameplay and we-re excited to add Rewards to our product suite,” said Ari Brandt, CEO and co-founder, MediaBrix. “With the upgrade to the platform we already deliver more than 500 million Breakthrough Moments each month. We look forward to seeing this number grow exponentially to provide more options and opportunities to deliver these moments for the world-s greatest brands.”
Additional Resource:
MediaBrix () powers the industry-s leading advertising platform for social and mobile games. Through a suite of proprietary products and analytics, the company delivers immersive brand messages during breakthrough moments (BTMs) within games when people are most receptive to marketing messages. Our ads elicit positive emotions by rewarding users and enhancing the user experience during gameplay. As a result, people appreciate the brand-s participation and they develop an emotional connection to the brand. MediaBrix-s campaigns routinely see average video completion rates 84x the industry average, a 500% lift in brand awareness compared to online normative averages and engagement rates as much as 2000% higher than other forms of digital advertising.
Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world-s largest game developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs to more than 200 million people each month.
MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.
Melissa Sheridan
Pointblank Communications
415-609-6875
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