NEW YORK, NY — (Marketwired) — 04/11/13 — Cyber bullying and online stalking are increasingly prevalent threats — and according to , celebrities are hardly immune from these acts of Internet abuse. In a new statement to the press, the industry-leading online reputation management firm highlights the ways in which entertainment industry icons and professional athletes find themselves subjected to cyber threats — and the ways in which they can protect themselves from stalking and from defamation.
“In the blink of an eye, any celebrity can wind up with an adverse online reputation — whether it-s due to a very public, self-inflicted humiliation, or a seemingly senseless act of online defamation,” comments Reputation Changer President Michael Zammuto. “Look no further than to the countless incidents of celebrities causing themselves embarrassment with ill-timed or poorly-worded tweets. Look also to recent examples of Twitter-fueled hatred for celebrities like Anne Hathaway, who, upon winning an Oscar, found herself subjected to online scorn and was clearly unprepared for it. The same online threats that affect businesses and private citizens can also affect movie stars and pro ball players — but because their lives are so public, the impact of these threats is far more pronounced.”
Zammuto elaborates on his points by noting that many celebrities find their online reputations damaged by well-documented, real-life events; he points to Chris Brown and Kanye West as two examples of celebrities whose public behavior has spilled over into online controversy. Just as often, though, celebrities are victimized by online bullying and stalking.
“A pointed and very recent example is that of Manti Te-o,” Zammuto remarks. “He was the victim of what-s known as catfishing; essentially, he was duped by a hoax, by someone assuming a false online persona — and that spiraled into a massive bout of bad publicity for this ball player, whose only real crimes were naiveté and a lack of knowledge about how best to approach online reputation defense.”
ReputationChanger.com has carved out a reputation of its own for being a strong advocate for celebrities, athletes, and entertainment industry clients — and the company-s expertise in this realm is being called upon more and more frequently. ” helps protect the public image and the privacy of numerous celebrities and well-known athletes,” Zammuto affirms. “Our job is to help protect them from the adverse effects of online bullying, stalking, and fraud.”
Indeed, ReputationChanger.com-s expertise in celebrity online reputation management has made it a sought-after industry resource; the company-s counsel has been solicited by members of the national press, as well. Shortly after the Te-o story broke, Zammuto was cited as an expert source in a Washington Post about online fraud. In the article, he advised celebrities and private citizens alike to maintain a healthy sense of skepticism as they read online profiles, remembering that online hoaxes are common, and the results of falling for them are potentially grim.
ReputationChanger.com-s skill in handling celebrity cases also won the attention of The Huffington Post; on the sudden emergence of anti-Anne Hathaway sentiments, Zammuto said, “A common problem when there-s a sudden rush of negative publicity is, people tend to chase it instead of being proactive about it… [Hathaway-s] problem was that she wasn-t prepared for a sudden rush of negative news, and she should have been.”
Today, Zammuto says the implication of all of this is clear. “For celebrities, online defamation and fraud are ever-present threats, but ReputationChanger.com has ample experience and sought-after expertise in advocating for well-known clients and public figures,” he concludes.
ABOUT:
ReputationChanger.com was founded in 2009 by a team of direct response marketing veterans, who shared a singular vision for providing brands and individuals with greater control over their online portrayal. Today, the firm is widely celebrated as the leading reputation defense firm in the world, and has been honored as such by TopSEOs. Reputation Changer-s team includes social media and SEO experts, Web developers, and domestic journalists. The company-s client base encompasses Fortune 500 brands and small companies; public figures and private citizens; doctors, dentists, lawyers, financial planners, celebrities, and beyond.
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