ROCKVILLE, MD — (Marketwired) — 04/11/13 — MarketResearch.com has announced the addition of the report “” to their product offering.
When defined in terms of overall dollar sales and volume consumption, the market for fruit juices and juice drinks has remained remarkably stable for years. Packaged Facts estimates that between 2007 and 2012 dollar sales of fruit and vegetable juices and juice drinks barely budged and that the volume of juice and juice drinks consumed by households hardly kept up with population growth.
Yet, underneath its apparently placid surface, the market for juices and drinks has been roiled by undercurrents of constant, unpredictable change. Traditional consumption patterns are rapidly changing as consumers continue to turn away from classic products such as frozen orange juice. For example, between 2007 and 2012, the consumption of orange juice declined by 3.6%. Frozen orange juice experienced an especially significant decline (-14.7%).
As they reject the traditional, consumers are embracing new juices and juice drinks with wildly innovative forms and flavors. Many of the products achieving the highest growth rates are those riding the wave of trends and fads driven by juice bars and smoothie chains that have had a seemingly overnight impact on the tastes of health-obsessed juice consumers.
As a result, the market for packaged fruit and vegetable juices has been upended. No longer do consumers need to frequent juice bars or natural and specialty gourmet retail channels to find novel blends and flavors. They only need to cruise the aisles and perimeter of their nearest supermarket to find a wide range of cutting-edge products such as exotic blends of fruit juices, unexpected combinations of fruit and vegetable juices, smoothies, coconut water, aloe vera juice, and juices made from mysterious, antioxidant-rich “superfruits.”
For more information, visit
Follow us on Facebook
Follow us on Twitter
is a trusted provider of authoritative consumer market research. For over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions. Why Buy From Us?
In-depth research … expert analysis.
Our reports are written and edited by analysts with years of professional experience in the industries they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our clients.
Our reports continue to provide a broad, top-level overview of a market, offering not only important raw data, but also providing the interpretation of those numbers that give the data a truly functional edge for our clients.
The right information … at the right time.
From identifying the effects of emerging markets across major industries, to covering the trends in niche markets, our reports are timely. Our editorial team tracks the trends that will shape these markets in the coming months, and years. Packaged Facts provides the expert analysis our clients have come to rely on to make the right strategic decisions, at the right time.
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world-s most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com-s Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit .
Cindy Frei
MarketResearch.com
240.747.3014
You must be logged in to post a comment Login