Cologne, 17 August 2010 – In the online world of social networks the sale of virtual items is already a firm component of the proceeds model. The internationally successful entertainment community, Qeep, has mobilized this idea. Instead of gift paper and bulky packing, the users send each other virtual presents from mobile phone to mobile phone. Since the introduction of the virtual Gift Corner on Qeep in September 2009, more than 1 million gifts have been mobilely sent.
The gifts are small icons which appear on the user profiles. Motives like a juicy kebab, a high heel à la “Sex and City” or a classic pirate flag decorate the profiles of many Qeep users. The newest and most extravagant of all is the “Infinity Diamond”, introduced today. This high-carat diamond, in the rare color pink, is polished and ready for the Gift Corner and available at an exclusive price of $100.
Christian Schulte, managing director and co-founder of Qeep explains, “many our users have asked for a long time for a really exclusive and high price gift. With the Infinity Diamond we hope to please these users and give them what they’ve been wanting.” However, the gifts are not paid for with US Dollars or Euros, but instead with Qeep’s virtual currency, q-points. Users acquire q-points by loading funds to their Qeep accounts with 100 q-points totaling $1.00.
Christian Schulte holds: “the virtual gifts allow users to personalize their profiles or acquire a status symbol or more importantly, to make new friends. Giving gifts is fun, whether it be in the virtual or the real world. We are really satisfied with how our gifting function is growing and will continue to make creative and unique gifts available on Qeep.”
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