LAS VEGAS, NV — (Marketwired) — 04/08/13 — At NAB this week, Cisco (NASDAQ: CSCO) is showcasing Cisco solutions that combine the power of the network, cloud and client. These solutions help Cisco-s media, broadcast and service provider customers increase connections with their audiences and address challenges associated with delivering video content to multiple screens. Visitors can expect to see a range of demonstrations from primary content distribution and video processing to video content delivery and the client/software-driven video experience. Visit Cisco-s booth A113 at the Las Vegas Convention Center, North Hall.
Cisco and Fox Broadcasting are collaborating on a proof-of-concept demonstration that explores the impact of using Ethernet as the sole medium for carrying live, uncompressed video in a broadcast studio. A leader in technology innovation, Fox is investigating taking Ethernet into the production facility and is collaborating with Cisco for its industry leadership in providing innovative video back-office and data center implementations. Using Ethernet as the backbone offers key advantages:
Ethernet in a production environment offers significant flexibility and cost efficiencies.
Ethernet-s multiplexing ability greatly reduces the number of physical connections that need to be made.
Ethernet would allow unprecedented flexibility for video processing, enabling new servers to be quickly and easily programmed to address production needs.
Videoscape Unity solution demonstrations are available in the following three areas of customer priorities:
Adaptive bit rate (ABR) everywhere: embedded ABR from origination to cloud connections
Videoscape Unity for mission-critical broadcasting and utilizing the cloud
Ultra high-definition (HD) and High Efficiency Video Coding (HEVC), demonstrating the new standard for video quality
Linear transcoding & ABR support in fully automated or cloud deployments
Videoscape Unity Cloud: linking applications, network elasticity and the orchestration of content delivery
Video processing optimization across local, private and public cloud
Experience engineering: from the “Future of Video” to the Videoscape Unity user experience
Dynamic advertising insertion for broadcast and multiscreen video
Analytics dashboard for real-time audience insight in mobile environments
Broadcast Engineering Conference, Sunday, April 7, 11:30 a.m. – noon, location: S225/226; Simon Parnall, director, new initiatives, Cisco Service Provider Video Technology Group
, Broadcast Engineering Conference, Sunday, April 7, 3:30 – 4:00 p.m., location: S225/226; Arturo Rodriguez, distinguished engineer, technical director, advanced technologies, Cisco Service Provider Video Technology Group, speaker.
Monday, April 8, 7:30 – 8:45 a.m., location: North Hall, N238; Leszek Isdebski, director, service provider media group, Cisco Internet Business Solutions Group, speaker.
Monday, April 8, 10:30 a.m.-noon, location: S222; Simon Parnall, director, new initiatives, Cisco Service Provider Video Technology Group, panelist.
Tuesday, April 9, 10:45 – 11:05 a.m., location: Booth N6621; Tom Ohanian, business development manager, mobility, web & media, Cisco, speaker.
Tuesday, April 9, 12:30 – 1:30 p.m., location: S222; Greg Ireland, research manager, consumer markets, video, IDC, moderator; panelists include:
Fernando Bittencourt, CTO, Globo
Rob Huner, vice president of innovation, ESPN
Maitreyi Krishnaswamy, director and principal manager of consumer video services, Verizon
Clyde Smith, SVP, new technologies, Fox
Monday, April 8, 12:30 – 1:30 p.m. location: Booth A613; panelists include: Saleha Williams, vice president, BPL Broadcast Ltd, moderator; Colin Farquhar, CEO, Exterity; Steven Hellmuth, SVP operations & technology, NBA Entertainment; David Holland, SVP and general manager, Sports and Entertainment Solutions Group; Christina Mixon, founder, Mixon Digital.
Monday, April 8, 1:30 – 2:30 p.m., location: Booth A613: David Stengle, vice president of distribution, Black Arrow, speaker.
Tuesday, April 9, 10:00 – 11:00 a.m.; Greg Philpott, founder and CEO, mDialog, speaker.
Wednesday, April 10, 10:00 – 11:00 a.m., location: Booth A613; Warren Arenstein, business development, Primestream, speaker.
“Videoscape Unity creates an opportunity to connect broadcasting, multiscreen distribution, and immersive end-user experiences, through an open and flexible architecture that lets Cisco customers reinvent -TV your way.- We are excited to meet with customers this week to show them new ways to unleash the potential of personalized video experiences. We are also very excited to showcase for the first time, our Ethernet proof-of-concept demo with Fox Broadcasting. The promise of Ethernet-based live video production will soon be realized, and as Ethernet becomes the glue that connects production facility equipment together, Cisco Videoscape Unity will be well-positioned to be the only IP video platform that unifies the video experience from contribution, to production, to distribution.”
Read the Cisco IBSG white paper discussed during Cisco-s CXO breakfast:
Cisco, Fox, Fox Broadcasting, Ethernet, NAB, Videoscape, Videoscape Unity, multiplatform, multiscreen
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Sara Cicero
Cisco
(770) 236-2181
Vince Vittore
Cisco
(847) 678-7604
Carol Villazon
Cisco
(408) 527-6538
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