SANTA BARBARA, CA — (Marketwired) — 04/03/13 — StreamTrack, Inc. (OTCQB: LUXDD) (“StreamTrack”) today announced that its RadioLoyalty platform, one of the fastest growing Internet radio platforms in new media, has entered into a Partnership Agreement with China Mobile Entertainment Holdings, LTD (“CME”).
CME serves as a conduit for western content catalogs focusing on an underserved demographic in the Media & Entertainment arena in China. CME will assist RadioLoyalty in implementing a go to market strategy within China and many other surrounding regions and territories. CME plans to leverage its exclusive partnerships within Asia-Pacific to maximize the reach of the RadioLoyalty platform. CME has launched premier content channels within this marketplace, most recently with Edutainment Channel and European Mix Martial Arts.
StreamTrack-s Chief Executive Officer Michael Hill added, “We are very pleased to have executed an agreement with China Mobile Entertainment. This potential audience is one of the largest in the world and We understand that Asia-Pacific is a complex market with many fragmented sub-groups. We have selected China Mobile Entertainment to help us execute on our global strategy due to their vast experience, knowledge and publishing relationships that will allow us to quickly gain traction within China and other surrounding territories.”
Mitch Sandler, Chief Executive Officer of China Mobile Entertainment Holdings, LTD, commented, “We are extremely excited to have found such a great platform to bring to our partners. The StreamTrack team has developed a very unique offering that will allow us to engage and monetize one of the fastest growing markets in the world. We are proud to have been selected by StreamTrack to navigate the Asia-Pacific region as part of their global strategy.”
About China Mobile Entertainment Holdings, LTD
China Mobile Entertainment is a leading provider of cutting edge content to China and APAC. Its focus is to bring Western Entertainment to Asia such as Television, Film, Fashion, Sports and Music. For over 21 years we have worked with a variety of leaders in several sectors that include consumer electronics, software development, content producers, networks and media companies looking to position themselves in an otherwise challenging environment. We bridge many cultural nuances while supplying a conduit to broadcast in China with our licensed partner with an internal reach of over 300,000,000 registered users. We currently present opportunities for ad supported placement, VOD and SVOD models.
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About StreamTrack, Inc.
StreamTrack, Inc. (the “Company”) is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty Platform (the “Platform”) to over 1,300 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides, and other web-based content providers. The Company is also continuing development of WatchThis, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
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Forward-Looking Statements
This announcement contains forward-looking statements about StreamTrack, Inc. and StreamTrack Media, Inc. that may involve risks and uncertainties. Important factors relating to the company-s operations could cause actual results to differ materially from those in forward-looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website (). All forward-looking statements are based on information available to StreamTrack, Inc. on the date hereof, and StreamTrack, Inc. assumes no obligation to update such statements.
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