NEW HOPE, PA — (Marketwire) — 04/01/13 — MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, announced today the launch of advertising in the Live Feed feature of its mobile applications.
“We are excited to launch new native feed advertising units with Flurry,” commented Geoff Cook, Chief Executive Officer of MeetMe, Inc. “Our location-based Live Feed is the backbone of our service, receiving over two million posts per day. By weaving advertising into the fabric of the app and giving it an organic look-and-feel, we believe we can increase our mobile monetization. The smaller mobile screen demands advertising units that are contextual and social and play to the strength of the mobile device. Last week we launched our mobile subscription service MeetMe+ to monetize our most loyal and engaged users. By launching Feed Advertising, we look to further monetize the vast majority of our audience through their attention to our content. We are committed to furthering our leadership as one of the top-grossing social apps on iPhone and Android.”
Following this launch with Flurry of non-incented mobile app-install ads, the company intends to launch incented mobile app install ads in Q2.
“Beyond consistently ranking among the top grossing Social apps in the App Store and on Google Play, MeetMe has more fundamentally built a very large, fast growing audience of addicted, loyal users,” said Peter Farago, Flurry vice president of marketing. “Adding relevant, contextual mobile advertising in this scenario promises to not only increase revenue for the property, but also provide advertisers access to valuable audience. We are excited to work with MeetMe to bring our thousands of advertisers to the MeetMe platform.”
“We are excited to launch these new mobile ad units as we-ve seen recent industry success with this type of native advertising,” said Bill Alena, Chief Revenue Officer, MeetMe, Inc. “We are actively working toward the combination of partners, ad units, and advertisers that resonate with our users and maximize our revenue.”
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates and MeetMe apps on , , and in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (traditional), Russian and Japanese.
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained herein, including statements that we can increase our mobile monetization by weaving advertising into the app, that we intend to launch incented mobile app install ads in Q2, that we have more fundamentally built a very large, fast growing audience of addicted, loyal users, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: the risk that our new advertising measures will not increase our web monetization and that our mobile app install adds will not launch as and when expected. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2012. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
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Robin Shallow
EVP Communications & Public Relations
MeetMe, Inc.
(215) 862-7823
Follow us on Twitter @meetme
E. Brian Harvey
Vice President of Capital Markets and Investor Relations
MeetMe, Inc.
(215) 862-1162 x266
Follow our business news on Twitter @meetmecorp
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