SAN BRUNO, CA — (Marketwire) — 03/25/13 — Building on a more than five year relationship with the National Basketball Association (NBA), (NASDAQ: MKTG), a leading provider of email and cross-channel marketing services, today announced new partnerships with two NBA teams, the and the .
Working with Responsys, the basketball teams will adopt a customer led marketing strategy and shift away from a mass marketing approach, toward creating individualized digital experiences for each fan. By utilizing the , the industry-s leading email and cross-channel marketing solution, the teams will look to achieve higher conversion rates by automating messaging streams and integrating customer data for improved personalization. This customer-centric approach is designed to help these teams build stronger, longer term relationships with their fans, resulting in increased ticket sales over time.
“The Utah Jazz has a passionate and loyal fan base, and this partnership with Responsys allows us to communicate in a relevant and targeted way beyond our prior capabilities,” said Craig Sanders, Vice President of Marketing for the Miller Sports Properties and Utah Jazz. “The Responsys platform will enhance the scale of our marketing programs to include other channels, like display, and we expect to see a positive impact on our ticket sales as we connect more effectively with our fans.”
“We-ve always used email as a way to drive ticket sales, but with the Responsys platform, we-re going to be able to automate and target in ways we couldn-t before,” said Ken Sheirr, Senior Director of Marketing at the Houston Rockets. “Not only will these new capabilities have a positive impact on sales, but as we scale our marketing programs to include more digital channels, the Responsys model will enable us to keep our customers — our fans — the primary focus of all our programs.”
“Smart marketers understand that marketing is shifting away from a campaign mindset and toward a focus on the customer,” said Scott Olrich, Chief Marketing Officer at Responsys. “As this transformation takes place, sports teams have a tremendous advantage because their fans are already enthusiastic and eager for a more personalized relationship with their team. Those organizations that can manage individual interactions with fans, at scale, will have profitable, long-term relationships and true loyalty to show for it.”
: Slam dunk! @utahjazz and @houstonrockets draft @Responsys to put fans at the heart of digital marketing
Responsys is a leading provider of marketing software and services that enable marketers to build individual customer relationships at scale across email, mobile, social, display and the web. The Responsys Interact Suite is the industry-s most comprehensive solution for creating, executing and automating cross-channel marketing programs that increase revenue, improve efficiency and strengthen customer loyalty. Responsys serves such world-class brands as: Southwest Airlines, LinkedIn, LEGO, Orbitz, United Airlines, Dollar Thrifty, Newegg, Qantas, Avis Europe, Deutsche Lufthansa, UnitedHealthcare and American Family Mutual Insurance Company. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information, visit .
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Heather MacKinnon
Responsys, Inc.
415.278.5437
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