PALO ALTO, CA — (Marketwire) — 03/22/13 — HP (NYSE: HPQ) today announced it was selected by DreamWorks Animation SKG, Inc. (NASDAQ: DWA) to deliver the technology behind “,” pushing the boundaries of modern imagery for this prehistoric animated adventure that is anything but primitive.
DreamWorks Animation leveraged technical resources throughout HP to create the most advanced graphics to date for the family comedy, which debuts in theaters today. , comprising servers, storage, networking, services, management software and workstations, as well as HP printers and digital rendering, provided the seamless, high-performance foundation needed to meet the studio-s artistic demands.
“Cutting-edge digital manufacturing requires a huge amount of compute power and orchestrated collaboration across our studios,” said Derek Chan, head, Technology Global Operations, DreamWorks Animation. “HP Converged Infrastructure ensures that our filmmakers have the technical resources they require to bring their creative vision to life and deliver amazing films to our audiences.”
The production of “The Croods” required more than 80 million render hours to generate visual images from 3-D models. To bring to life characters such as Grug, the overprotective dad, and Eep, the teenage rebel daughter, DreamWorks Animation relied on servers and HP Enterprise Services in render farms across four geographic locations — Glendale and Redwood City, Calif.; Las Vegas; and Bangalore, India. High-performance, continuous compute power delivered by HP solutions enabled DreamWorks Animation to render the large amount of data required to produce the film.
Additionally, server blades provided the studio with more than 40 percent higher throughput, and improved performance by more than 42 percent per watt compared to previous generations.(1) As a result, the studio increased render capabilities to an average of 500,000 jobs a day.
To create the exotic creatures and intricate landscapes that the Crood family encounters, DreamWorks Animation artists used HP-s ultimate workstations, the .
Featuring dual Intel® Xeon® processors, the Workstation is up to 50 percent faster than its predecessor,(1) allowing artists to work on large, complex scenes across multiple shots, characters and films in an interactive environment.
HP Z800 Workstations also were used in the new DreamWorks Animation state-of-the-art recording studio to capture the imaginative inventions of Guy and the warm laughter of Gran.
Further enhancing the user experience, HP-s allowed artists across studios in Glendale, Redwood City and Bangalore to collaborate in real time on a single desktop display.
Building on a relationship that began in 2001, DreamWorks Animation relied on HP for nearly every facet of technology animation in the production of “The Croods.”
Key benefits include:
Continuous network availability via the , which includes the HP 12518, , and Switch series with (IRF), a built-in innovative virtualization technology.
Reduced network management complexity across the studio-s environment with , a single pane-of-glass application, as well as simplified print management with HP-s .
Fast, reliable and protected access to the studio-s applications and assets with , , and .
Central management of storage arrays with HP 3PAR StoreServ enables DreamWorks Animation engineers to easily manage and monitor storage operations from their desktop.
Color consistency across print, display and big screen production of the movie-s creatures and vibrant environments during production with professional displays and printers.
HP hardware, software and services supported “The Croods” from ideation to completion, allowing DreamWorks Animation to complete the production and deliver the cutting-edge graphics their fans expect.
To experience these HP innovations, visit HP-s premier America-s client event, , taking place June 11-13 in Las Vegas.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world-s largest technology company, HP brings together a portfolio that spans , , , and to solve customer problems. More information about HP is available at .
(1) According to HP internal calculations.
Intel and Xeon are trademarks of Intel Corporation in the U.S. and other countries.
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