NEW YORK, NY — (Marketwire) — 03/14/13 — Undertone, which creates digital advertising solutions for brands, has further strengthened its executive team with the appointment of Corey Ferengul as Chief Operating Officer and the promotion of Fred Mather from Chief Revenue Officer to President, Sales and Operations.
Ferengul has over twenty years of product and marketing experience. Most recently, he held the position of Executive Vice President, Product Management and Strategy at Rovi Corporation, a publicly traded digital media entertainment company, where he led product management, corporate strategy and business development. He also previously led the company-s marketing and development functions and thought leadership programs. Ferengul also brings extensive experience evaluating, executing and integrating mergers and acquisitions. In his new role at Undertone, Ferengul will lead the company-s product, technology and marketing functions.
Undertone has also today announced the promotion of Fred Mather from Chief Revenue Officer to President, Sales and Operations. Mather joined Undertone in 2010 as Senior Vice President of Sales until his promotion to Chief Revenue Officer in 2012. As President, Sales and Operations, Mather will oversee the company-s sales, client services, performance, planning and publisher development functions.
The appointment of Ferengul and promotion of Mather follow last month-s naming of Cameron Hulett as Executive Director for Europe, the Middle East, and Africa, and the 2012 appointments of Joseph Del Toro, Chief Financial Officer, and Robert Schwartz, Senior Vice President, Corporate Strategy and Business Development.
“We have made some transformative changes to our executive team over the last twelve months as we gear up for the next stage in the company-s development,” said Michael Cassidy, Undertone-s Founder and Chief Executive Officer. “Corey-s hire underscores the importance we are placing on increasing our technology and product capabilities, while Fred-s promotion reflects the significant contributions he has made not only to our top line, but also to our global sales operations over the past three years.”
Undertone has also added key members to its leadership team in 2013 with the appointments of Suzanne Hernandez, Vice President of Research and Insights, Anthony Iaffaldano, Vice President of Product Marketing, and Mark Fishkin, Vice President of Publisher Sales. The executive and leadership team hires follow a period of sustained growth for Undertone, with 40% annual revenue growth over the last three years, driven by global expansion and increased adoption of its cross-screen video, high impact and display advertising capabilities.
Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world-s best media properties.
Alex Vlasto
Undertone
212.685.8000 Ext. 441
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