CORTE MADERA, CA — (Marketwire) — 03/11/13 — Message Bus, the pioneer of cloud-based infrastructure for email, mobile and social messaging, today announced that the Message Bus Platform is available for integration via Zapier-s drag and drop API integration, opening the door to countless email centric possibilities such as metrics for DevOps via DataDog, Leftronic, Geckoboard or triggered messages for GitHub issues, Zendesk tickets, Twitter mentions and more.
“We-re extremely excited about the communication integration possibilities represented by Message Bus,” said Wade Foster, Co-founder and CEO at Zapier. “Email represents digital glue, connecting brands to their customers. Message Bus has proven that to do email right takes skill and doing it right pays off in real-time analytics on customer engagement. Zapier allows companies to combine that wealth of email data with data gathered from other sources using a unique drag and drop API integration. By reducing the burden of connecting email analytics to other data sources, creative, out-of-the-box thinkers are empowered to be more efficient through integrations and workflows that solve real business needs without long lead time, effort and cost associated with custom API work.”
“There are countless possibilities with Zapier to cost effectively drive smarter business processes by rapidly integrating data,” said Ken Cheney, President of Message Bus. “It-s well known that email drives customer engagement across channels, but how do you uncover the unique and ultimately time dependent possibilities that lie just below the surface? Zapier enables Message Bus customers to rapidly integrate email analytics with tools like Data Dog. In this case, customer engagement metrics, often regarded as only interesting for marketers, are turned into analytics that help marketers and DevOps personnel strategically manage outbound communications and tactically alert them if something goes wrong. The possibilities Zapier opens up are endless, the only blocker is your imagination.”
Webshots, a photo cloud storage service, uses Message Bus and DataDog through the Zapier integration to achieve a comprehensive understanding of customer engagement across multiple email channels, including marketing campaigns and application triggered notifications, helping improve the customer experience, increase customer retention, and drive operational efficiency. By leveraging an integrated DataDog DevOps Dashboard that can combine data from their marketing, transactional, and triggered email channels with data sets including web, machine function, GitHub stats and more, Webshots has been able to ensure that every part of their business operates in harmony with every other part. Zapier helped them achieve this through drag and drop integration saving them time and precious development resources.
“No company can do without email,” said Mike Sitrin, CEO of Webshots”Although we-re an image hosting company, we drive customer engagement and participation with email and other digital channels. By using Message Bus to send our email and DataDog to analyze vast volumes of data including email, usage metrics, operational feedback and other vectors, we can tune our business to run lean and efficiently, focus on our products and improve our revenues. Zapier enables all of this by removing the burden of developing custom integrations and allowing us to creatively approach the data crunching that leads to breakthrough insights.”
The Message Bus Platform provides an infinitely scalable solution for delivering transactional and marketing email to business and consumers. Email functions as the lynchpin of multiple outbound communication channels and provides a rich data source for charting customer engagement and behavior. The data that the Message Bus Platform provides can now be easily integrated into a variety of third party applications through Zapier-s API integration tool kit. Custom dashboards and analytics bring together data from Message Bus and other DevOps monitoring tools to create thresholds, alarms, and meaningful graphs to monitor throughput, traffic and other indicators critical to every organization within a company focused on increasing customer engagement.
Zapier is the easiest way to connect and create integrations between hundreds of best in breed SaaS applications. With Zapier, non-technical users now have more than 100 options for tying together various business software. For more information, go to: .
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations and protecting brand reputation. More information is available on the company-s website: .
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Amber Rowland
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