NEW YORK, NY — (Marketwire) — 03/11/13 — , the leading social sharing and content discovery platform, today announced that Orchid Burnside will bring her extensive advertising and publishing experience to the company as VP of Media Operations. She will report to Eric Krauss, CFO of 33Across.
“We are privileged to have Orchid join our executive team here at 33Across,” Krauss stated. “Her most recent experience leading digital operations for one of the world-s largest publishers — combined with a strong and comprehensive backing in advertising — made Orchid the perfect candidate to spearhead our media operations efforts.”
The former Head of Digital Operations for Hearst Magazines is an important addition to 33Across as the company continues to innovate for its 400 Fortune 1000 advertiser and 625,000 publisher clients. By processing anonymous signals from its 1.25 Billion consumers globally, 33Across allows marketer and publisher brands to react to what is read, shared, purchased, and recommended across all screens.
“This is a very exciting time for the digital advertising world, and 33Across-s unique culture, combined with its differentiated offerings for both the advertiser and publisher industries, perfectly positions the company to achieve even more growth,” Burnside said. “I-m thrilled to join the team and help keep our operations ahead of the curve.”
33Across received its fourth AlwaysOn award, when it was recently named an .
Prior to joining 33Across, Orchid was Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst-s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives. Pervious to Hearst, Burnside was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Burnside has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions. Orchid holds a BA in Business Administration from NYU and a CTAM from Harvard Business School.
33Across is the leading social sharing and content discovery platform, with over 400 Fortune 1000 brands and 625,000 publisher partners. The company-s technology and tools create innovative opportunities for marketers and publishers to react to what is read, shared, and purchased in real-time. The company has offices in 10 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, and Boston. Learn more at
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