AUSTIN, TX — (Marketwire) — 02/27/13 — Next week, Paul Pellman, CEO, , a leading provider of cross-channel marketing intelligence, will present at the , an exclusive forum featuring high-impact, growth companies. Presenting for his second consecutive year, Pellman will discuss how cross-channel attribution is enabling leading advertisers and agencies to make more strategic business decisions about their marketing campaigns.
Details for Pellman-s sessions are as follows:
Wednesday, March 6th, 2013 from 4:15 pm – 4:45 pm PT
101 Wilshire Boulevard
Santa Monica, California
Marketers are now responsible for more than ever before. With escalating competition for customers- attention and new, rapidly-evolving advertising channels, it is critical that companies develop new strategies for delivering consistent and appropriate messages to consumers across all marketing touch points. In this session, Adometry-s Paul Pellman will discuss the role of advanced attribution and marketing analytics as part of advertisers- strategic planning, specifically how the world-s most successful brands are utilizing data insights to maximize ROI and drive revenues.
The Montgomery Technology Conference is a prominent, invitation-only event attended by more than 1,000 senior-level private equity and venture capital investors and corporate industry executives. For more information, please visit: .
For more information on Adometry and its advanced attribution solution, , visit or follow us on Twitter: .
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world-s largest advertisers to identify the true consumer purchase journey. Adometry-s scientifically proven methodology and flexible, easy-to-implement solution generates the industry-s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit .
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
John Yarbrough
For Adometry
512-968-8870
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