WALTHAM, MA — (Marketwire) — 02/07/13 — , the leading provider of B2B sales and marketing data services, today announced that it was named a winner in the . This marks the second year in a row the company has been recognized by the SIIA, having won and at the 2012 awards.

NetProspex B2B data services help marketing and sales teams succeed with their revenue generation programs. From targeted prospect lists to comprehensive assessments on data quality and targeting accuracy, NetProspex is the data partner of choice for B2B marketers looking to realize greater business value from their contact data. The company maintains a deep database of millions of crowd-sourced business contacts verified by technology, a proprietary verification process that ensures accurate contact records. Thousands of B2B organizations rely on NetProspex to fuel their high-performing marketing and sales efforts and maximize the value of CRM and marketing automation systems.

“Quality content in the form of complete demographic, firmographic, and verified contact data sits at the heart of every successful demand generation program. As our recent demonstrates, many companies struggle mightily to manage all of this data,” said NetProspex President, Michael Bird. “Maintaining up-to-date customer and prospect information requires vigilant data cleansing of existing records. When this process is combined with the addition of fresh sets of accurate prospect data, B2B organizations can fully leverage modern sales and marketing technologies and substantially increase their revenues. We are honored to receive our third CODiE award and would like to thank both our customers, who continually push us to improve, and the judges for the time and effort they put into this process. Additionally, we would like to congratulate one of our customers, OneSource, who was also named a CODiE Awards winner in this category.”

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries named NetProspex as a CODiE Award content winner, and the company was also a finalist in the Best Lead Generation Solution and Best Crowd Sourced Solution categories. Winners represent the information industry-s best products, technologies, and services created by or for media, publishers, and information services providers. Winners were announced during a special awards luncheon on January 31 in New York City during the SIIA-s annual flagship conference for information industry leaders, IIS 2013: Breakthrough.

“We are especially pleased with the high-caliber of this year-s CODiE Awards winners. The products selected as finalists stand as a testament to the dedication finalist companies have not only to meet, but also to exceed their customer and partner expectations,” noted SIIA Vice President for the Content Division, Kathy Greenler Sexton. “This was an extremely competitive year for the Content CODiE Awards.”

The SIIA CODiE Awards are the industry-s only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners.

NetProspex is the smarter B2B data partner, helping marketing and sales organizations optimize their revenue impact by lowering the barriers to database management. Thousands of B2B organizations rely on NetProspex to acquire targeted prospects to fuel high-performing marketing campaigns and create sales pipeline. At the core of NetProspex is an innovative crowd-sourced database, cleansed with proprietary CleneStep verification technology. The company-s free Data HealthScan offers insights about database accuracy and relevance, while CleneProspex ensures valid contact information. Marketers can enhance data with demographic and firmographic information, including specific technologies used at target accounts. For more information visit

The SIIA CODiE Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other-s work. Since then, the CODiE Awards program has carried out the same purpose — to celebrate the software and information industry-s finest products and services.

Version 2.0 Communications:
Katelyn Holbrook
617.426.2222

SIIA Communications Contact:
Laura Greenback
410.533.1943

  b2b-marketing, btob, codie-awards, lead-generation, marketing-data, netprospex, onesource, siia