SAN FRANCISCO, CA — (Marketwire) — 01/30/13 — Stipple, the leader in image-based e-commerce and advertising, today announced the ability to drive e-commerce directly from within the Facebook News Feed. The introduction of e-commerce into the News Feed, which is where Facebook-s more than one billion users consume the majority of their content, creates a massive new opportunity for brands to efficiently drive revenue from their followers. This is the most promising evolution to-date in unlocking the full potential of the global social platform.
“Stipple has developed an innovative way for consumers to learn more about products and for advertisers to drive traffic and sales from within Facebook and other social channels,” said Scott Allan, SVP Global Marketing, Rakuten LinkShare Corporation. “Stipple represents the continuous innovation within the Rakuten LinkShare Network and we are thrilled to have them featured at the Rakuten LinkShare Symposium San Francisco, where advertisers will be able to meet the Stipple team in person to learn more about how to package up relevant product videos, photos and updated pricing into a single post.”
Stipple-s unique technology enables brands to share an array of interactive content from a single post. Examples of the interactive content include “shop” buttons with real-time pricing and product information, videos, photos and much more. For the first time, brands- followers will be able to fully explore relevant and accurate content without needing to click to another page or website, or download an app.
Stipple is launching its Facebook integration with premier brands and athletes including Sony Pictures, PEOPLE, Karmaloop and San Francisco 49er Chris Culliver (#29). Stipple works with leading merchants, including Nordstrom, Nike, and L-Oreal, as well as more than 5,000 publisher website partners.
“The combination of a billion monthly active users, granular targeting and now e-commerce with Stippled images makes Facebook even more appealing for brands, and is a compelling reason for them to continue acquiring followers,” said Rey Flemings, founder and CEO, Stipple.
This news follows Stipple-s recent integration with Twitter, which created in-stream, interactive and e-commerce opportunities with Twitter-s 200 million monthly active users.
Introductory pricing is free. To start using Stipple today and for more information, please visit .
Stipple is the global leader in image-based advertising and e-commerce. More consumers see brand images on the open web than on brand websites and through advertising combined. Only Stipple accurately tags photos at enterprise scale and connects images from third-party sites back to their original owners, enabling real-time distribution of media and commerce through photos. Publishing partners can also earn revenue through purchases made via Stippled photos. Stipple-s investors include Sands Capital, Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin Timberlake, and other leading investors.
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Cristina Dunning
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