SOFIA, BULGARIA — (Marketwire) — 01/21/13 — Vayant Travel Technologies, a world leader in B2B airfare search innovation, is launching today Fare Alert — the latest addition to the Vayant family of inspiration air search and marketing tools aimed at improving the travel shopping experience for consumers and increasing sales conversions for travel industry partners. Fare Alert is an intelligent airfare monitoring service that gives subscribers 24/7 live fare updates.

Targeted at airlines, online travel agencies and consolidators, Fare Alert enables businesses to precisely define the fares and markets they want to track. Fare Alert then proactively pushes updates on any pricing changes. Subscribers can use this information to adjust pricing to remain competitive, create marketing campaigns and keep up to date on competitors- rates around the globe.

Fare Alert monitoring criteria include price, cabin type, negotiated and private fares, specific airlines and trip type (one way or round trip), whole markets or specific origins and destinations. As soon as a change is registered across any specified criteria Fare Alert subscribers will be issued a web alert with the new fare information.

“Fare Alert is a strategic addition to our rapidly expanding portfolio of inspirational airfare search products,” comments Boyan Manev, Director Business Development at Vayant. “The focus here is on timely market intelligence that will give travel sellers competitive advantage and help them be more responsive to their customers. Fare Alert will enable subscribers to better price airfares and offer highly tactical marketing campaigns to increase sales. This product is invaluable for travel companies in building customer loyalty, increasing sales and offering smart shopping solutions. In a world which is becoming increasingly personalized in terms of the content we receive, Fare Alert makes it fast and easy for travel sellers to push the right content at the right time.”

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Vayant, a world leader in airfare search innovation, provides the global travel industry with airfare search solutions that enable truly inspirational shopping experiences.

Other providers talk about inspirational travel shopping, but only Vayant delivers it with cost-effective, efficient and fast-to-deploy solutions that enable airlines, online travel agencies (OTAs) and internet booking engine providers (IBEs) to get closer to their customers with targeted offers and promotions, presented intuitively across every online channel.

Vayant products are deployed by airlines, OTAs and IBE providers and run millions of searches daily.

Vayant Travel Technologies is headquartered in Sofia, Bulgaria. The company is incorporated in Delaware, United States of America.

Iskra Rasheva
Marketing Manager

Sophy Norris

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