AUSTIN, TX — (Marketwire) — 01/16/13 — A week from today, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will present to leaders from media, marketing and advertising at OMMA Data Driven Marketing (DDM) in New York. In his presentation, Pellman will highlight how organizations can harness big data and enhance marketing campaigns through the application of advanced attribution and analytics.
Details for Pellman-s presentation are as follows:
“Taming Big Data with Attribution”
Wednesday, January 23rd from 1:30 – 2:00 pm PT
New York, NY
Before big data can transform digital marketing, advertisers must first learn how to harness it effectively. In this presentation, Adometry CEO Paul Pellman will explain how marketers can tame the wealth of customer data available to them and increase sales through the application of advanced attribution.
OMMA DDM is produced by MediaPost. Prior registration is required. For more information about the event, presenting speakers or to register, visit: .
For more information on Adometry and its advanced attribution solution, , visit or follow us on Twitter: .
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world-s largest advertisers to identify the true consumer purchase journey. Adometry-s scientifically proven methodology and flexible, easy-to-implement solution generates the industry-s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit .
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
John Yarbrough
For Adometry
512-968-8870
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