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New Platform from Ericsson brings Communications Simplicity to Developers

STOCKHOLM, SWEDEN — (Marketwire) — 01/08/13 — Ericsson (NASDAQ: ERIC)

Ericsson (NASDAQ: ERIC) has unveiled a new web development platform that
will
allow any connected device to be turned into an always-open communications
device. The world-s first IMS-based “Web Real Time Communications”
(WebRTC)
platform enables web applications that will greatly expand the ecosystem
for
enterprise and consumers.

By enabling any device to be reached by an existing mobile number,
developers
are empowered to re-invent existing communication services, create
completely
new communication paradigms and allow customers to receive increased value
from
their mobile service.

At the AT&T Developer Summit, AT&T announced its Call Management API
powered by
Ericsson-s new IMS Innovation Platform, which is now in Alpha.
Additionally,
developers were invited to a Hackathon on January 5 and 6 where they
competed
for prizes while using the AT&T Call Management API to invent new
applications
and services during a 30-hour race for innovation.

The Hackathon prizes, offered by AT&T, totaled 200,000 US dollars. The
first
place overall prize — 30,000 USD — was awarded to Ruggero Scorcioni for
the
call-management app “Good Times,” which uses a headset to read brainwaves.
If
the user has very busy brainwaves, the “Good Times” app informs callers
that
it-s better to call back at another time.

The contest shows that more innovation is happening in communication today
than
has happened in the previous 30 years. Relevance and simplicity are key to
success. By developing this new platform, Ericsson is allowing developers
to
unleash their creativity for new applications that will no longer be
limited by
the technology platforms they are built upon.

Geoff Hollingworth, head of Business Innovation, Ericsson North America,
said:
“Developers will take the concept of the existing phone call, see it as a
digital stream and innovate accordingly. Recording, transcribing,
contextualizing, translating, on any connected device, using people-s
existing
phone number — all are just the beginnings of possibility.”

NOTES TO EDITORS

See a video about the contest and its winner on

WebRTC is an open industry project which aims to provide real-time
communication
capabilities (for voice/video type of services) natively in browser
environments
WebRTC standardizes how to set up a media connection between two clients
(no
need for download of specific software as the media parts is provided by
the
browser) and provides developer access via JavaScript API-s to simplify
creation
of multimedia services.

Ericsson provide products and solutions to use WebRTC technology for web
based
clients to connect to the operators- telecom environment both for web to
web
communication as well as for web to IMS/legacy interworking.

Download high-resolution photos and broadcast-quality video at

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company-s
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

FOR FURTHER INFORMATION, PLEASE CONTACT

New Platform Brings Communications Simplicity to Developers:

What is WebRTC?:

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