NEW HOPE, PA — (Marketwire) — 12/20/12 — MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, has announced that the MeetMe service is now available in French, Italian, and German on web and Android, with the new languages expected to launch soon on iOS devices. This latest addition culminates a year in which the previously English-only service expanded to offer six language options in total, including Spanish and Portuguese versions that became available during the third quarter of 2012.
“It-s exciting to enter the new year with six languages in place and our reach into the European markets beginning,” said Geoff Cook, COO, MeetMe, Inc. “Our Latin American expansion last quarter increased our monthly active users from 16.7% international in June to 29.5% international in September. With the launch today in French, Italian, and German, we look forward to expanding MeetMe into some of the largest, well monetizing smartphone markets in the world.”
MeetMe plans to release seven more language options in the first quarter of 2013, expanding the service-s addressable market to include more of Europe, Asia, and the Middle East. The company also continues to expect to launch in the first quarter of 2013 a mobile subscription service and an additional mobile freemium product, building on its recent launch of “Meet on Kik,” a freemium feature that helps MeetMe users find chat partners in the popular Kik Messenger app.
“We remain committed to growing our mobile audience and revenue,” added Cook. “We are excited that we expect to end the year 2012 with more mobile daily active users than we had mobile monthly active users at the start of last year. We believe that this week-s launch in French, Italian, and German is an important step as we seek to build upon that growth and build the global, mass-market brand for meeting new people.”
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates and MeetMe apps on , , and in English, Spanish, Portuguese, French, Italian and German.
We define a monthly active use (MAU) as a registered user of one of our platforms who logged in and visited our website or mobile applications within the month of measurement. We define a mobile MAU as a user who accessed one of our sites by a mobile application or by the mobile-optimized version of our website, whether on a mobile phone or tablet such as the iPad during the month of measurement. We define a daily active user (DAU) as a registered user of one of our platforms who logged in and visited our website or mobile applications within the day of measurement. We define a mobile DAU as a user who accessed our sites by one of our mobile applications or by the mobile-optimized version of our website, whether on a mobile phone or tablet such as the iPad during the day of measurement.
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including statements regarding expanding globally, launching new languages on the iPhone, releasing seven more language options in the first half of 2013, our plans regarding launching new products and services and the effectiveness of these new products. All statements other than statements of historical facts contained herein, including statements regarding the continued growth in our core platform, are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include: the risk that unanticipated events affect the internationalization of our mobile products, the acceptance of our new brand internationally, issues that affect the functionality of our mobile application with popular mobile operating systems, the effectiveness of our mobile software on smartphones and tablets, the willingness of our users to purchase virtual credits on their mobile devices, and the willingness of users to try new product offerings. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2011 and the Form 10-Q for the quarters ended March 31, June 30 and September 30, 2012. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Contact:
Robin Shallow
EVP Communications & Public Relations
MeetMe, Inc.
(215) 862-7823
Follow us on Twitter @meetme
Investor Contact:
E. Brian Harvey
Vice President of Capital Markets and Investor Relations
MeetMe, Inc.
(215) 862-1162 x266
Follow our business news on Twitter @meetmecorp
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