LOS GATOS, CA — (Marketwire) — 12/19/12 — , a new digital local discovery shopping company based in Silicon Valley, today announced it has added two accomplished Silicon Valley veterans to its growing management team. Steve Trefethen will serve as chief technology officer, while Grace Chan has been appointed as vice president of product management. Both formerly worked at (acquired by Reply!), and have previous experience at leading Silicon Valley technology companies.
Trefethen brings Wanderful Media 20 years of high tech experience, with a strong focus in the digital media industry. He previously held roles as vice president of technology at , and as senior member of technical staff at MerchantCircle. Trefethen also held senior engineering roles at Borland, CodeGear, Microsoft and Falafel Software.
Chan too is an accomplished veteran of Silicon Valley-s dynamic digital media industry. Prior to Wanderful Media, she was director of merchant monetization at MerchantCircle where she was responsible for all activities related to merchant revenue growth including direct sales, ecommerce and paid product launches. Prior to MerchantCircle, Chan held various posts at and .
These, and other recent leadership additions, position Wanderful Media strongly within the digital media industry. Backed by a powerful group of media publishers to reinvent discovery shopping from web to mobile, Wanderful Media helps retail advertisers reach millions of consumers in more than 80 percent of U.S. markets. Wanderful Media already owns and operates the Find n Save® brand of over 284 local online discovery shopping sites covering 47 of the 50 top designated market areas (DMAs).
Founded in November 2011, Wanderful Media is headquartered in Los Gatos, Calif., with a development and operations office in Chico, Calif.
“I am thrilled to play a role with Wanderful Media as the company is moving in an exciting direction. Having worked closely with much of the Wanderful Media management team before, I-ve witnessed first-hand what they can accomplish. There is a ton of buzz already about Wanderful as the industry has been waiting for a version of discovery shopping similar to what we are building.”
– Steve Trefethen, CTO of Wanderful Media
“Wanderful Media is entering the market at a perfect time. I am delighted to be chosen to work alongside such an outstanding team and help the company continue to grow. There-s no one-stop shop for finding ways to save locally — or for discovering locally-available products. Additionally, the process of finding, collecting, remembering and redeeming discounts, coupons and sale events is cumbersome and time-consuming. We-re attacking that problem head on, using web, tablet and mobile platforms.”
– Grace Chan, VP of product management of Wanderful Media
Steve Trefethen and Grace Chan join @WanderfulMedia Welcome to the team!
Wanderful Media is a Silicon Valley company reinventing local discovery shopping. Providing reach into more than 80 percent of U.S. markets through trusted media brands, Wanderful Media helps retailers bring consumers into local stores and gives consumers the most convenient way to discover local merchandise. The company is backed by a powerful group of media companies including Advance Digital, A. H. Belo Corporation, Community Newspaper Holdings Inc., Cox Media Group, The E. W. Scripps Company, Gannett Co., Inc., GateHouse Media, Inc., Hearst Corporation, Lee Enterprises, MediaNews Group, The McClatchy Company, and The Washington Post Co.
Unlike price comparison, daily deal and couponing sites, Wanderful Media makes discovery shopping engaging, fun and social for consumers, wherever they are and however they shop — tablet, mobile and web. The company-s Find n Save® product offers local media affiliates a complete discovery shopping solution, designed to connect retail advertisers with millions of consumers. Wanderful Media is headquartered in Los Gatos, Calif. and on the web at .
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Scott Lechner
Kulesa Faul for Wanderful Media
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