AUSTIN, TX — (Marketwire) — 12/19/12 — , Inc., a leader in cross-channel attribution, today announced that Audience Suite data management and Campaign Suite demand-side web applications now support Adometry-s Attribute Catalyst Framework. This integration allows digital marketers to combine data-driven attribution insights from Adometry with Turn-s robust marketing intelligence capabilities to make smarter decisions about advertising spend online.
“Turn-s web applications offer powerful capabilities to organizations looking to make sense of the abundant customer data available to them,” said Paul Pellman, Chief Executive Officer, Adometry. “In working together, we-re able to deliver a more strategic view of customer behavior to our mutual clients, allowing them to run more effective marketing campaigns.”
As the number of available channels and media continue to proliferate, businesses are increasingly looking to invest in technology solutions, such as those offered by Adometry and Turn, to determine which aspects of their marketing efforts are most effectively driving customer conversions. In many cases, marketers are also faced with assessing budget allocation across multiple publishers, networks and placements, which requires timely analysis of each component-s relative performance. Through this integration, clients can unite Adometry-s industry-leading, advanced attribution data with Turn-s bid management platform to leverage cross-channel data and multi-touch analysis to improve bidding optimization.
“The real power of customer data is how you apply it to make more effective business decisions,” said David Simon, Director of Business Development, Data, Turn. “This integration adds more data and insight into our web applications that marketers can utilize to execute media campaigns in a sophisticated and efficient manner.”
Adometry announced the Attribute Catalyst Framework earlier this month and is already working with many of the leading programmatic buying platforms. Other DMPs, DSPs and automated buy-side platforms are invited to become certified or obtain more information about the certification process at . Learn more about Adometry-s complete attribution suite at or follow us on Twitter: .
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world-s leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to provide the fastest time to value. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit .
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. Company revenue has more than doubled every year of Turn-s existence. For more information, visit or follow @turnplatform.
Adometry is a registered trademark; Adometry Attribute and the Attribute Catalyst Framework are trademarks of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
Jen Cadmus
For Adometry
512-934-8350
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