SAN FRANCISCO, CA — (Marketwire) — 12/19/12 — Online dating service Soul2Match today announced that it has selected miiCard to combat fraud and help members prove they are real people while keeping their personal details secure. Members can add miiCard verified badges to their profile to demonstrate that they have proven their identity to the same level as a passport, driver-s license or photo ID.
Trust is an increasing concern in the online dating industry. In addition to recent data and profile breaches, there were as many as 200,000 cases of through online dating last year in the United Kingdom alone.
Jorn Eiting, Soul2Match CEO, said: “These fraud instances have forced online daters to seek out sites that offer more protection and privacy. miiCard helps us create a high level of trust between members, which is critical when you meet people for the first time online. Soul2Match is the first online dating site to use miiCard to give members the assurance that a profile is real while keeping their personal information private and protected.”
miiCard allows a Soul2Match member to demonstrate that they have proven their real identity, but keeps their personal information private until they give explicit consent to share.
miiCard CEO James Varga said the latest partnership was further validation that peer-to-peer sites are looking for ways to add extra levels of trust for their members. “Soul2Match is an innovator amongst online dating companies and joins pioneers in many other industries that realize the value and advantages of offering true online identity verification for members or customers. A wide range of peer networks understand that is an essential starting point for any developing relationship, be it for romance, friendship, business or collaboration.”
miiCard is a global online service that allows a user to prove for the first time that “I am who I say I am” purely online and in real-time. miiCard empowers consumers to build trust on social networks, trade and transact easily and with confidence, and proactively manage their online identity. Vendors accepting miiCard as proof of online identity can increase conversions, reduce cost of execution and augment fraud and identity theft protection. miiCard currently supports the United States, Canada, the United Kingdom, South Africa, India, Australia, New Zealand, Ireland and France.
Founded in San Francisco in 2010, employs science and technology to match individuals who are looking for long-term relationships in a fun and easy way. Soul2Match is based on the researched and proven premise that people are attracted to and are more compatible with those who share many facial characteristics in common. Through its website and mobile app, Soul2Match features facial analysis software that renders a compatibility score between two people. Members are free to browse other members using the Soul2Match Flirt Wall and to seek compatibility scores using the Match Wall.
Press Contact:
Michael Azzano
Cosmo PR
415/596-1978
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