CORTE MADERA, CA — (Marketwire) — 12/17/12 — Message Bus, pioneer of cloud-based infrastructure for email, mobile and social messaging, today announced the first ever email guarantee for transactional and triggered emails that take the form of password resets, delivery confirmations, abandoned shopping cart notifications, receipts and other interactive messages. Transactional emails sent through Message Bus- Global Delivery Network will be generated and handed off to a receiving ISP in 30 seconds or less. The newly released Global Delivery Network is a service that lets enterprises, email service providers and application developers send trusted messages at scale: .
With today-s email guarantee, Message Bus is putting a stake in the ground and will over time drive this guarantee down to even shorter time frames thereby delivering on the promise of blazingly fast modern cloud architectures.
“The first communication many users have with a given company or web property, mobile or otherwise is through the transactional email that confirms their registration,” said Jeremy LaTrasse, CEO and Co-Founder of Message Bus. “This is an organization-s chance to make a lasting first impression, and it-s surprising that no one has provided any kind of quality of service guarantee to ensure this critical message type is delivered on time, every time. We believe every company will respond favorably to this guarantee as every single organization engages in some form of transactional messaging.”
Consumers rely on transactional email to close the loop on purchases and interactions and as auditing references and reminders. However, the audit trail isn-t the only benefit of transactional email, abandoned shopping cart emails and other forms of triggered email account for up to 60% of new revenue according to research from Jupiter. Transactional email that is delayed, blocked, poorly timed or routed to the spam folder can negatively impinge on a brand-s reputation. According to the same survey, 54% of marketers stated that marketing content included in transactional or triggered campaigns helped drive brand awareness. With so much riding on highly focused and targeted messages, companies need a quality of service guarantee to prioritize the transmission of these emails.
Along with driving top-line revenue growth, automated transactional email delivered on time can also provide significant cost savings. According to Gartner, companies have saved upwards of $600,000(1) a year in customer service costs by leveraging automated transactional email systems. Gartner estimates that 20-30%(2) of all helpdesk calls are for password resets while Forrester research puts the average help desk call for a password reset at around $70(3).
All the research points to the indisputable importance of the transactional and triggered message type. Up until now, no company has prioritized these messages by giving them an effective high occupancy vehicle (HOV) lane to ensure timely delivery. Message Bus separates transactional and marketing email at the level of the IP and then through complex rules and self adjusting telemetry feedback, delivers on the promise that transactional messages bound for customer inboxes will arrive on time and on target. By expediting and prioritizing these emails, companies will ensure their brand-s awareness in customer inboxes and close the loop on digital interactions quickly and efficiently.
For more information, go to: .
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations and protecting brand reputation. More information is available on the company-s website:.
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Amber Rowland
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