SEATTLE, WA — (Marketwire) — 12/13/12 — a global business technology solutions and managed services provider, today announced it added two C-level executives to its management team. Avanade named Florin Rotar as its first Chief Technology Innovation Officer (CTIO) and Stella Goulet as its first Chief Marketing Officer (CMO). These executive moves prepare Avanade-s leadership team and the company for continued double-digit growth as it pushes aggressively toward $2 billion in revenues.
Ian Jordan, executive vice president of Sales, Marketing, Innovation and Alliances, said, “Our enterprise customers have complex challenges that require business technology solutions to drive new levels of results. Florin and Stella bring deep expertise in understanding customer needs, and how to deliver market-relevant innovation that customers need. Together, they will help us advance Avanade-s unique position in the market as a services innovator in Microsoft technologies.”
Rotar has been with Avanade since its inception 12 years ago, serving most recently as regional chief technology officer for the Nordics. As CTIO, Florin will develop and communicate Avanade-s technology vision to its enterprise customers worldwide, helping them to use a more structured innovation approach to realize business results by harnessing the power of the Microsoft platform through the convergence of key technology trends such as Cloud, Mobility, Social Computing and Big Data. Rotar will also lead all aspects of the company-s technology development, being responsible for Avanade-s Innovation & Incubation function worldwide.
“My job at Avanade is to infuse customer-centric innovation and industrialization in all of our services, to help customers achieve the best results for their business,” said Rotar. “The way our customers work is changing fast, and so is the role of IT in supporting those changes. We build innovation into every stage of our solution development and delivery to help our customers navigate these market dynamics and harness the value of emerging technologies.”
As CMO, Goulet leads Avanade-s global marketing organization, guiding the company-s corporate brand and service offerings through a period of high growth and significant change in the IT industry. Goulet joins Avanade from Capgemini where she led global marketing as corporate vice president. A former member of Forrester-s CMO and Marketing Leadership Group and the Information Technology Services Marketing Association (ITSMA) Advisory Board, Goulet is a vocal advocate for evolving how marketing teams contribute to sales and build corporate brand reputation.
“It-s an incredibly interesting time in the technology sector to take on the role of CMO at Avanade,” said Goulet. “Widespread use of mobile devices, cloud services, information and social collaboration is causing a tectonic shift in the partnership between IT and business in large companies. Better alignment of marketing with sales, innovation and other business functions will help us ensure our Microsoft-based offerings are relevant and our message to the market is clear, differentiating and valuable to customers.”
Rotar and Goulet take on their responsibilities immediately.
Florin has more than 20 years of experience on the Microsoft platform and a thorough understanding of the full life-cycle of information technology projects, having worked on numerous industry-leading projects around the world, especially in the Retail and Financial Services industries. Prior to joining Avanade at its inception in 2000, Florin worked for Accenture and Procter & Gamble. He holds a Master of Science from Lund Institute of Technology in Sweden.
With more than 22 years of experience in the business and IT consulting area, Goulet is a thought leader in today-s complex marketing environment. The variety of business leadership positions and industry advisory involvement help Goulet translate customer needs to innovative new IT services. Goulet holds a Master of Business Administration from New York University-s Stern School of Business and a Bachelor of Arts from University of North Carolina at Chapel Hill where she was a Morehead Scholar.
Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Our people have helped thousands of organizations in all industries improve business agility, employee productivity, and customer loyalty. Avanade combines the collective business, technical and industry expertise of its worldwide network of experts with the rigor of an industrialized delivery model to provide high quality solutions using proven and emerging technologies with flexible deployment models — on premises, cloud-based or outsourced. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 17,000 professionals in more than 20 countries. Additional information can be found at
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