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Ericsson to enable global video platform for Telefonica Digital

STOCKHOLM, SWEDEN — (Marketwire) — 12/11/12 —

* Prime integrator of Telefónica Digital-s Global Video Platform

* Will implement Ericsson Operations Support System (OSS) and Business
Support
System (BSS)

* Managed Services and multi-vendor support for Telefónica-s entire
global
video ecosystem

Telefónica Digital has chosen Ericsson (NASDAQ: ERIC) to lead the
integration
and implementation of its next-generation video platform
in a multi-year, multi-country deal.

Telefónica-s Global Video Platform (GVP) will allow its subscribers to
access
video services such as live TV, video on demand and premium services,
simultaneously over any network for any device.

Within the Global Video Platform, several players are combining their
different
components such as IPTV middleware, OTT back-office, Digital Rights
Management
Systems and Content Management Systems to provide the best video experience
to
Telefonica-s subscribers. Telefónica-s own R&D is developing and
launching the
user experience interface for GVP.

Vivek Dev, Director of Digital Services at Telefónica Digital, says:
“We want
people to be able to get their content whether they are on IPTV
or OTT (over-the-top) networks, on mobile or fixed. We chose Ericsson as
the primary
integrator because of their TV expertise as well as their knowledge in the
IT
domain.”

Focused on delivering a personalized customer experience, Telefónica
will
leverage Ericsson-s portfolio of OSS and BSS software solutions to gain
operational efficiencies and modernize their end-to-end environment.

Paolo Colella, head of Consulting and Systems Integration at Ericsson,
says:
“Our role as prime system integrator is to make the service seamless across
the
multi-vendor environment, and with our managed services we ensure the
global
video platform runs with the high level of quality expected every day by
Telefónica and their customers.”

Telefónica operates in 25 countries. As of September 2012,
Telefónica-s total
number of customers amounted close to 314 million and it is one of the
largest
telecommunications companies in the world in terms of market capitalization
and
number of customers. Its ordinary shares are traded on the Spanish Stock
Market
(Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York,
Lima,
and Buenos Aires.

NOTES TO EDITORS

Media kit on OSS/BSS

Ericsson TV solutions

Ericsson Systems Integration

Interview with Telefonica Digital-s Vivek Dev

Download high-resolution photos and broadcast-quality video at

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company-s
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Ericsson to enable global video platform for Telefónica Digital:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1663941]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

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