LONDON — (Marketwire) — 12/10/12 — Online travel agent, , has selected (NASDAQ: MKTG), a leading provider of email and , to drive long term customer value through personalised and automated customer communications.
As part of a wider strategic initiative to make its communications with customers more targeted, On the Beach will use the to increase permission capture via email, create more cross and up sell opportunities within its core family value holiday offering (car hire, hotels and transfers), offer extra information to improve brand loyalty such as destination and weather information, and boost revenue attributed to email.
Matt Dawson, CRM Manager at On the Beach, explains, “We-re undergoing a process at On the Beach to make communications with our customers much more personal and targeted. The Responsys Interact Suite will be integral to this initiative given the platform-s ability to personalise and automate messages across customer segments and channels, helping to foster long term customer relationships and increase revenue.”
Responsys was selected for the strength of its technology platform and its easy integration with customer relationship management (CRM) systems, which pull data from multiple sources to build a single customer view. Responsys Interact will enable On the Beach to automate triggered email programs, freeing up time for the team to focus on more strategic plans to improve long term customer engagement, leveraging a variety of digital channels.
Andrew Priest, Chief of Responsys International, comments, “This win is a testament to our growing success within the travel market in the UK. We are looking forward to working closely with On the Beach as the company embarks on a transformative journey toward relationship based marketing to increase the lifetime value of its customers and drive repeat purchases.”
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today — email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys- New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit .
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