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Ericsson appoints Senior Vice President Asia-Pacific

STOCKHOLM, SWEDEN — (Marketwire) — 11/16/12 — Ericsson (NASDAQ: ERIC) today announced
that effective January 1, 2013, Mats H
Olsson is appointed Senior Vice President Asia-Pacific (APAC). In this role
he
will continue to report to President & CEO Hans Vestberg and be a member of
the
Executive Leadership Team.

Mats H Olsson currently holds the position as Head of region North East
Asia, a
position he has held since 2010.

In this new role, Mats will become the chairman of the three Ericsson
regions
located in APAC, region North East Asia, India and South East Asia &
Oceania,
respectively.

In his new position, Mats will represent the CEO and the Group overall in
APAC,
reinforcing Ericsson-s commitment to its existing and potential customers
in the
region.

Mats will remain in his current role as Head of region North East Asia
until a
successor has been appointed.

The Heads of regions North East Asia, India and South East Asia & Oceania
will
report to Mats H Olsson.

Mats has held various executive postions across Asia-Pacific over the last
25
years. He was appointed President of Ericsson Greater China in 2004, and
also
assumed overall responsibility for Japan and South Korea in 2010.

Picture and bio of Mats H Olsson

NOTES TO EDITORS

Region North East Asia: China, Hong Kong, Japan, Macau, South Korea and
Taiwan

Region India: India

Region South East Asia & Oceania: Australia, Bangladesh, Brunei, Cambodia,
Indonesia, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore,
South
Pacific Islands, Sri Lanka, Thailand and Vietnam

Download high-resolution photos and broadcast-quality video at

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company-s
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Ericsson appoints Senior Vice President Asia-Pacific:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1658655]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

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