MONTREAL, QUEBEC — (Marketwire) — 11/06/12 — Taking advantage of its presence at the held today in Montreal, is launching its innovative digital publication platform. 5P provides advertisers with real time management of their advertising campaign as well as delivering accurate and in depth results.
While websites only enable administrators to follow user behavior through registered clicks, 5P will enable a complete analysis of a consumer-s behavior as they navigate through a digital catalog and modify the advertising campaign in real time in order to tailor it to better match the client-s interests.
“Our new platform is a media in itself. It will help our clients better understand their target audience, generate increased ROI and execute better commercial strategies. By putting innovation at the heart of our development, we continue to expand the breadth of our service and better answer the needs of our clients,” stated Mr. Pascal Cardinal, CEO and General Manager of Virtual Paper.
“With this innovative solution our team will be able to accurately predict consumer preferences and to correlate it by gender, language and geolocation to increase the reach of the campaign and to create a true engagement between the brand and the consumer,” revealed Denis Archambault, Director Business Intelligence and Analytics for Virtual Paper.
With the 5P platform, Virtual Paper offers advertisers a fully integrated solution that features unique multiplatform Web Marketing services coupled with affordable ROI when compared to traditional ad campaigns.
Today-s announcement confirms Virtual Paper-s continuing growth; its skill at exceeding market needs, and its- leadership in the digital publishing industry. Through its expertise and continuous innovation Virtual Paper confirms its position as a global leader in digital publication.
About Virtual Paper
Founded in 2005, Virtual Paper is a world leader in digital publishing through its ground breaking innovations. Virtual Paper collaborates with editors and advertisers to help them increase their visibility and render their content profitable. With their unique solutions Virtual Paper-s clients can reach their readers through all their digital platforms. From its head office in Longueuil Quebec, Virtual Paper serves thousands of clients in more than 35 countries.
Contacts:
Sabrina Duguay
Kohorte Strategies
514-992-8898
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