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Yves Veggie Cuisine(R) Launches National Social Media Campaign to Encourage Healthy Eating

TORONTO, ONTARIO — (Marketwire) — 10/03/12 — A recent report by found that and that .

In order to raise awareness of this serious issue, , and . have combined forces to create a social media-based campaign to educate Canadians on the benefits of a low-fat approach to nutrition to promote healthier eating for the whole family.

Health-conscious information such as recipes using Yves Veggie Cuisine® products, nutritional facts and cooking techniques will be shared with Canadians through multiple social networks including , , YouTube, Twitter and . Other initiatives include recipe distribution and the use of Google+ Hangouts and YouTube videos featuring nutritionists sharing valuable health information and cooking options.

For over 20 years, Yves Veggie Cuisine® has been committed to creating healthy, vegetarian products:

– Yves Veggie Ground Round has more than than raw lean ground beef

– Yves Veggie Bacon has more than than regular bacon

– Yves Veggie Dogs have more than than regular hot dogs

“We are very excited to have partnered with two forward-thinking organizations in order to communicate the importance of healthy eating choices,” said Luisa Fernanda Nino Martinez, Senior Brand Manager for Hain-Celestial Canada. “We at Yves Veggie Cuisine® have long championed the benefits of low-fat, high quality vegetarian options to promote good health, and now we will be able to magnify our efforts through a one-of-a-kind social media approach.”

“With Yves Veggie Cuisine-s fantastic products, McIlroy & King-s deep media experience and the impressive social media skills and knowledge of Reshift Media, we will be successful in raising awareness on the benefits of a low-fat approach to nutrition,” added Julie McIlroy, Partner at McIlroy & King Communications.

Hain-Celestial Canada has well-known brands in many organic and natural categories and is committed to environmentally sound manufacturing processes.

Established in 2001, McIlroy & King Communications is a national media planning and buying company that focuses on innovative and cost-effective media solutions.

Reshift Media Inc. is a Toronto-based digital marketing company that works with businesses and their advertising agencies to develop, implement and manage social, search and mobile campaigns.

Contacts:
Reshift Media Inc.
Jen McDonnell