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SAVO Webinar: How Welch Allyn Realigned Its Sales Process to Its Customers- Buying Process

CHICAGO, IL — (Marketwire) — 10/02/12 — , the market leader in sales enablement, today announced details of its upcoming webinar, “Mission Possible Lessons Learned: The Welch Allyn® Story.” This is the ninth webinar in SAVO-s “” series, which educates organizations on the importance of bridging the gap between crucial C-suite initiatives and their execution in the field.

Paul Liberatore, senior manager of sales enablement, US & Canada,

Tim Caito, senior consultant, ®

Matt Guido, vice president of alliances and business development,

Experiencing the changing buyer dynamic in their industry, Welch Allyn found they needed to update their to positively impact sales execution and increase revenue. They were looking for tools, training and information to ensure consistent, up-to-date and accurate sales messaging, while reinforcing these changes with technology.

This webinar will demonstrate how Welch Allyn transformed their sales organization with a buyer-centric sales model and messaging from Force Management, leverages selling concepts from the Challenger Sales Model, and implemented tools like SAVO to drive adoption and reinforcement in the field.

Tuesday, Oct. 9, 1 p.m. – 2 p.m. CDT

Founded in 1915 and headquartered in Skaneateles Falls, NY (USA), Welch Allyn is a leading global provider of medical diagnostic equipment and a complete range of digital and connected solutions. With over 2,700 employees working in 26 different countries, Welch Allyn is a family-owned business that specializes in helping doctors, nurses, and other frontline practitioners across the globe provide the best patient care by developing innovative products, breakthrough technologies, and cutting-edge solutions that help them see more patients, detect more conditions, and improve more lives. More information about Welch Allyn and its complete line of connected products and solutions may be found at .

Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO-s on-demand sales enablement platform maximizes the sales team-s ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit or follow us on , or .

For more information, please contact:
Michelle Genser
312-506-1783