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Avaya Appoints Mark Wilson as Chief Marketing Officer

BASKING RIDGE, NJ — (Marketwire) — 07/12/12 —

Avaya appoints Mark Wilson, former Sybase Senior Vice President, Corporate and Field Marketing to Chief Marketing Officer.

Mark Wilson joins Avaya as CMO in the Santa Clara, CA office.

Today, Avaya announced the appointment of Mark Wilson as Chief Marketing Officer based in the company-s growing Santa Clara, CA location. Formerly Senior Vice President of corporate and field marketing at Sybase (an SAP company), Wilson was named one of in 2011, 2010 and 2009.

Wilson brings extensive industry expertise to Avaya based on 17 years of experience in marketing roles at AT&T, KPMG and Sybase. In his most recent role at Sybase, Wilson oversaw branding and advertising, corporate communications, lead generation, sales enablement, and mobile product marketing functions. Previously, he co-led the strategy practice at KPMG Consulting-s Information, Communication and Entertainment Group, and was a marketing manager in AT&T-s Business Solutions Group.

At Avaya, Wilson will lead marketing-s transition to a customer-solutions orientation as Avaya extends its leadership in effective, open-architecture communications and collaboration solutions that work for companies in the face of trends like Bring-Your-Own-Device (BYOD), cloud applications, and the consumerization of IT.

Wilson will be based in Avaya-s growing Silicon Valley location along with key members of the Executive Committee, including and . His appointment marks the 17th hire at the VP level or higher to join Avaya at the Silicon Valley location in the past nine months, bolstering local leadership in sales, marketing and product development.

Wilson holds an MBA and an MA in public policy from The University of Chicago. He earned his BA from University of California at Santa Barbara.

“Mark-s blend of experience, solutions savvy, marketing results, and leadership acumen make him a terrific fit to lead marketing at Avaya during this time of transformation. He is exactly the leader we were looking for as we align our entire organization to a solutions approach and expand as a market leader in collaboration.”
Pierre-Paul Allard, Senior VP of Strategy and Corporate Development
Avaya

“Avaya is leading the way into a future of communications and collaboration solutions that truly work for companies in an evolving technological world. I-m excited to be a part of Avaya-s forward momentum and innovation. I am drawn to Avaya-s commitment to customer success as the foundation for its technology solutions and impressed by the advances Avaya is delivering across the stack.”
Mark Wilson, CMO
Avaya

Avaya, Silicon Valley, Executive, Mark Wilson, Kevin Kennedy, CMO

Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit .

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “should” or “will” or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya-s filings with the SEC that are available at . Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Marijke Shugrue
908-953-7643