Karlsruhe, Feb 17, 2009 +++ The Gartner’s Magic Quadrant[1] positions vendors based on their “ability to execute” and their “completeness of vision”. According to the analyst firm, vendors are assessed on weighted criteria in these two categories, including product and service, overall viability, sales execution and pricing, market responsiveness and track record, operations, marketing understanding, offering strategy and business model.
“We consider our placement in Gartner’s Magic Quadrant for Marketing Resource Management as confirmation of our strong market position in the European MRM market and the proven effectiveness of BrandMaker in considerably optimizing marketing workflows”, says Mirko Holzer, CEO of BrandMaker. “It represents additional motivation for us to further strengthen our position by continuous innovation and intelligent use of technology to enhance marketing productivity.”
BrandMaker, founded in 1999, has become Europe’s largest vendor of marketing resource management systems, providing a comprehensive solution for marketing organizations which aims at noticeably facilitating everyday marketing jobs, resulting in cost savings for customers. The company’s web-based software automates and supports administrative and time-consuming tasks to improve processes and increase productivity. Consisting of a range of software modules, BrandMaker addresses the management of marketing plans and budgets, collateral production and distribution, reporting, branding information, and key performance indicators (KPIs) for brands. The flexible marketing toolkit enables clients to build individual marketing platforms to meet their needs.
Many established European companies from a variety of industries have selected BrandMaker as a highly effective and reliable solution for their marketing management, including Commerzbank and DekaBank in the financial sector, EnBW AG in the energy field, and Adam Opel GmbH in the automotive industry, in addition to well-known international companies such as Ernst&Young.
[1] Gartner, “Magic Quadrant for Marketing Resource Management“, by Kimberly Collins, Feb. 9, 2009.
You must be logged in to post a comment Login