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Ericsson to introduce Smart Cloud Accelerator solution

STOCKHOLM, SWEDEN — (Marketwire) — 05/09/12 —

* Accelerates operator return on investment via unified caching technology

* Reduces operator operations cost by integrating Akamai caching technology,
initially within SSR 8000 fixed and mobile routing gateways and
subsequently
in the RAN infrastructure

* Increases operator CDN reach federating with partner operators and with
the
global Akamai Intelligent Platform

As part of the recently announced Network-enabled Cloud concept, Ericsson
(NASDAQ: ERIC) today introduces its Smart Cloud Accelerator solution. This new
solution complements Ericsson-s portfolio of content delivery options
consisting
of the Mobile Cloud Accelerator (MCA) which allows mobile network operators to
deliver content with an improved end-to-end quality of service, and the Media
Delivery Network (MDN), an operator Content Delivery Network (CDN) optimized
for
video delivery.

Rapidly growing demand for over-the-top content continues to drive high usage
in
both fixed and mobile networks. In response, operators want to reduce the cost
of transport and increase Internet application responsiveness, thereby
increasing user satisfaction and revenue.

The new operator CDN solution accelerates return on investment via unified
caching technology. It optimizes over-the-top traffic and monetizes cloud
content for operators, adding Akamai capabilities to Ericsson-s SSR 8000
family
of routing gateways.

Ericsson will use unified caching technology from Akamai to provide for
dynamic
capacity sharing between operators and their CDN customers, as well as
over-the-top Internet traffic.

The solution will allow operators to manage and deliver both their own content
and that provided by third parties. In addition, these new CDN offerings will
enable operators to save on expensive aggregation, core, and peering/transit
costs.

Integration within the operator network policy infrastructure provides
fine-grained control of resource allocation and quality of experience, thereby
enabling operators to provide attractive offerings to a variety of content
providers.

Operators can maximize the use of their CDN investment by initially optimizing
over-the-top traffic and gradually reallocating resources to value-added
content
as they build up their customer portfolio

NOTES TO EDITORS

Ericsson-s Network-enabled Cloud meets needs of the Networked Society

Ericsson Mobile Cloud Accelerator (MCA)

Ericsson Media Delivery Network (MDN)

Our multimedia content is available at the broadcast room:

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35,0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Press Release (PDF):

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE
[HUG#1610151]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: