NEW YORK, NY — (Marketwire) — 05/04/12 — Maxymiser, the global expert in multivariate testing, personalization and optimizations solutions, will host a free webinar featuring Jeffrey Hayzlett, CEO of The Hayzlett Group and Best-selling Author on May 17, 2012 at 2:00PM ET. The webinar, “,” will give CMOs, marketers and ecommerce pros significant insight on Customer Experience Optimization (CXO) — specifically how to use online personalization and testing to put the customer at the heart of online content decisions.
In recent years, more and more brands have begun to use A/B and multivariate testing to improve conversion rates and make iterative design changes on their websites. However, at the moment, the area with quite a bit of confusion is personalization, which includes solutions such as automated behavioral targeting, product recommendations and segmentation. The marketing world has wanted — and frankly, needed — personalized content on their websites for the last 15 years or so, but historically, there wasn-t an easy way to achieve this.
Maxymiser-s Founder and President, Mark Simpson, and Jeffrey Hayzlett will clear the air about personalization myths and show marketers how it can change their business, citing real world examples from today-s top online brands.
Anyone is welcome to register for the webinar featuring Jeffrey Hayzlett for free on Maxymiser-s website,
Contact:
Mark Ballard
212.680.0179
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