German S4M – Solutions for Media intensifies its ties in the Asia-Pacific region
As a company developing and marketing integrated software systems for the broadcast industry since 1996 S4M – Solutions for Media was accepted by the Asia-Pacific Broadcasting Union (ABU) as an affiliate member. With this step, S4M strives to further intensify its business relations in Asia-Pacific.
The ABU is a non-profit, non-government, professional association of broadcasting organisations and aims at facilitating the development of broadcasting in the Asia-Pacific region. It currently has over 194 members in 57 countries, reaching a potential audience of about 3 billion people. Full members must be national free-to-air broadcasting services in the region. S4M was accepted for the affiliate category comprising organisations connected to broadcasting and engaged in the Asia-Pacific media markets.
Membership in the ABU is another important step for the Cologne based company in intensifying its regional presence. Michael Henkel, S4M’s Business Relations Manager Asia-Pacific: „We are very excited about the opportunity to participate in the ABU. It will give us a better understanding of the issues our partners and customers face in this diverse region, and we will strive to contribute to finding solutions. The many ABU activities also provide us with excellent opportunities to meet regional industry leaders.”
In 2007 S4M opened an office in Malaysia’s capital Kuala Lumpur. Last year, the company’s network in Asia-Pacific was enlarged by winning two new partners: Sales and implementation of S4M systems are now supported by ATP Digital Media in Malaysia and Indonesia and by qasar in Australia and New Zealand.
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