AUSTIN, TX — (Marketwire) — 04/27/12 — Socialware, the leader in social media compliance and relationship software, brings unmatched expertise in the financial services vertical as part of the Facebook® Preferred Marketing Developer (PMD) program. Drawing from experience working with more than 125 financial services firms, Socialware will help organizations in one of Facebook-s fast-growing verticals leverage the world-s largest social network for business.
The Facebook PMD program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis. The Pages Qualification from Facebook PMD program indicates that Socialware compliance and relationship-building solutions have demonstrated unique capabilities that help marketers scale and achieve efficiency.
“Socialware works with more financial services firms for compliant social media than any other technology provider, and we are the only vendor with a breadth of customers across asset management, broker-dealer, insurance and wealth management companies,” said Chad Bockius, CEO of Socialware. “As part of the PMD program, we will continue providing important knowledge and support to the organizations and individuals that are using Facebook to drive their social business programs.”
“Financial services firms see the benefit in leveraging networks like Facebook to grow their business, but there are a lot of considerations and measures to take to ensure these firms are in line with policies and regulations,” said Peter Delano, Senior Director, CEB TowerGroup Wealth Management. “Financial firms have to stay up to date on the continued enhancements to Facebook functionality to engage effectively with clients and to maintain compliance with internal policies and regulatory mandates.”
To learn more about Socialware participation in the Facebook Preferred Marketing Developer (PMD) program, visit the Socialware blog at to read “3 Key Themes from the Facebook Marketing Developer Conference.” To join the conversation on social business topics, visit the SocialTurns community . For more insight and commentary on the effective and compliant use of social networks, please visit .
Based in Austin, Texas, Socialware provides software that allows companies to empower their employees to identify new business relationships and strengthen existing ones via social networks. With unmatched expertise drawn from work with more than 125 enterprise customers, Socialware is a trusted social business management partner. Socialware was named an innovative company to watch by leading analyst firm IDC. You can find out more about Socialware at , as well as on Twitter: @Socialware. You can also read their blog: .
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Jen Cadmus
512-934-8350
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