Tweet

Cegedim Strategic Data releases NHS GP practice level prescribing data for England in its MultiView software platform

BOULOGNE-BILLANCOURT CEDEX, FRANCE — (Marketwire) — 04/19/12 — Cegedim Strategic Data
releases NHS GP practice level prescribing data for England in its
MultiView software platform

London, April 19, 2012 — CSD — Cegedim Strategic Data, leading
provider of
healthcare market research announces the release of NHS practice
level
prescribing data for England in its powerful MultiView analysis software.

CSD are working extensively with this new data source, first made
available by
the NHS health and Social Care Information Centre in December 2011, to
make it
as easily accessible and user-friendly as possible to sales and marketing
teams
across the UK pharmaceutical industry. CSD-s MultiView software, already
widely
used by over 30 UK companies to access and analyse CSD-s comprehensive
Promotion
and Patient databases, is the ideal solution to leverage the prescribing
data by
molecule at national, SHA, PCO and practice level.

Adding Value

While the basic practice level data are freely available on the
Information
Centre website, CSD is maximising the insight that can be derived from the
data
through integration with its proprietary research datasets, Cegedim OneKey
(the
UK-s leading physician database), other NHS information and third
party
intelligence.

Adam Harris, Commercial Director at CSD UK, commented “Many of our
clients are
looking for a convenient way to access the very large NHS files
and CSD
MultiView offers a familiar solution. In addition, by providing the
ability to
link to OneKey and building in other NHS data like QOF list sizes and
product
formulary status, clients- sales activity and CSD-s comprehensive
analysis of
competitors- promotional strategies, companies now have a very strong
basis for
assessing brand potential and return on investment at an individual
practice
level”.

Glen Davis, Business Information Manager at Bayer agrees, saying
“Having
analysed CSD-s patient and promotion data in MultiView for a number of
years I-m
delighted that I can now use the same system to track recent prescribing
right
down to practice level”.

Further enhancements are likely to be made to the product information
released
by the NHS Health and Social Care Information Centre later in the year.
With
its unique integration and analysis capabilities, CSD remains
committed to
adding maximum value to these data for the industry.

About
Cegedim
Strategic CSD is a leading Market Research company dedicated to the
healthcare industry and operating
Data: worldwide.
With over 40 years experience in the Pharmaceutical industry,
CSD offers a comprehensive
range of market research services and solutions to its
customers, which include more than
50 global and 500 local Pharmaceutical companies. CSD
integrates primary and secondary
analyses with its medical expertise to meet its customer-s
research needs.
To learn more, please visit our website:

About Founded in 1969, Cegedim is a global technology and services
company specializing in the
Cegedim: healthcare field. Cegedim supplies services, technological
tools, specialized software,
data flow management services and databases. Its offerings
are targeted notably at
healthcare industries, life sciences companies, healthcare
professionals and insurance
companies. The world leader in life sciences CRM, Cegedim is
also one of the leading
suppliers of strategic healthcare industry data. Cegedim employs
8,200 people in more than
80 countries and generated revenue of EUR911 million in 2011.
Cegedim SA is listed in Paris
(EURONEXT: CGM).
To learn more, please visit:

CSD UK NHS GP Practice Level Prescribing Data:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: CEGEDIM STRATEGIC DATA via Thomson Reuters ONE
[HUG#1604053]

Contacts:

Pauline FAHEY
Cegedim Strategic Data
Marketing and Communication
Tel.: +33 (0)1 49 09 83 87

Aude BALLEYDIER
Cegedim
Media Relations
Tel.: +33 (0)1 49 09 68 81

Guillaume DE CHAMISSO
Presse Papiers Agency
Press Officer
Tel.: +33 (0)1 77 35 60 99