PALO ALTO, CA — (Marketwire) — 03/22/12 — , one of the largest platforms for sharing and influence across the Web, today released a list of the top ranking sites on its Social Quality Index in the categories of travel, sports and fashion. The first measure of Web-wide sharing activity, SQI provides a new metric that brings the impact of sharing into consideration, allows publishers to leverage the value of their social audiences and adds more dimension to media buying models.
The ShareThis standard measures social engagement for the independent Web by deriving a raw social traffic score from a site-s outbound share and inbound clickback traffic compared to page views. By ranking publishers across 27 key content categories based on the power of their social audiences, ShareThis- SQI allows publishers and advertisers to benchmark content against the broader measure of social quality spanning the more than 1 million sites and more than 15 billion social signals that comprise the ShareThis network. The rankings reveal the benefits of rich content and audience engagement over sheer scale, identify users with higher purchase intent and pinpoint users who are more inclined to disseminate content widely.
“In essence, the SQI levels the playing field for publishers,” said Kurt Abrahamson, CEO of ShareThis. “Just because a site is small in terms of its reach doesn-t mean it doesn-t stack up when it comes to social activity. In fact, some of our smallest publisher partners have the most loyal, and social, audiences. It-s about time that captivating publishers, large or small, reaped the rewards of the social audiences they inspire to share every day.”
The following lists include publishers that scored at the top of ShareThis- Social Quality Index:
travelchannel.com
fishhound.com
disneyparks.disney.go.com
internationalliving.com
accommodationforstudents.com
thepostgame.com
mensfitness.com
shape.com
lakersnation.com
blog.lakers.com
threadsmagazine.com
craftstylish.com
vogue.com
For more information, or to learn more about SQI, visit sharethis.com or sharethis.com/sqi.
ShareThis is one of the largest and most innovative platforms for sharing across the Web. Designed around social media — both the content that inspires sharing and the audiences that socialize it — the company-s platform allows for direct relationships with the key players in the advertising ecosystem: publishers, advertisers and consumers. ShareThis enables publishers to offer popular content sharing features which foster increased usage and engagement while providing advertisers effective ad targeting capabilities and analytics derived from sharing activity. Based in Palo Alto, CA, with offices in New York and Cincinnati, ShareThis is privately held with funding from Draper Fisher Jurvetson, Blue Chip Venture Company, DFJ Mercury, Illinois Ventures, Matthew Pritzker Company, Queen City Angels, RPM Ventures and Reservoir Partners.
Sara Suddes
LaunchSquad
415.625.8555
sharethis (at) launchsquad (dot) com
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