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Sigma-Aldrich Corporation Uses Connotate to Fuel Competitive Pricing Program

NEW BRUNSWICK, NJ — (Marketwire) — 03/21/12 — , Inc., a leading provider of solutions that help organizations monitor and collect data and content from the Web, today announced that Sigma-Aldrich Corporation (NASDAQ: SIAL) has selected the to power its competitive pricing program.

Sigma-Aldrich is a leading life science and high-technology company with more than 187,000 products on the market worldwide. Pricing is an important part of the corporate strategy and the company-s bottom line. To be successful, Sigma-Aldrich must price competitively on new or current items and Connotate-s products are expected to help Sigma-Aldrich meet that need.

“Connotate-s strengths in reliability, scalability and quality aligned perfectly with the major issues we experienced with manual and home-grown Web data aggregation approaches,” said Shari Klekamp, global pricing manager, Sigma-Aldrich. “Connotate provides us with real-time pricing information in the format we need to easily compare historical data and make the best pricing decisions for our products.”

Scalability is becoming a major hurdle for companies looking to integrate Big Data business intelligence and methodologies within their infrastructure. Businesses are paralyzed by overwhelming amounts of internal and Web-based data that is available from hundreds of thousands of sources. Rather than analyzing all of the world-s data, Connotate customers are able to extract and monitor the precise information they need from the sources they trust to make critical business decisions.

“Innovative companies like Sigma-Aldrich are finding that volume is secondary to accuracy when it comes to Big Data success in the enterprise,” said Connotate CEO Keith Cooper. “It-s no secret that the Web provides a plethora of information an organization can leverage to better position itself for success and gain a clear understanding of exactly what tactics competitors are using against them. Connotate empowers companies with this knowledge in a scalable and reliable solution.”

TWEET THIS: @SigmaAldrich Corporation Uses @Connotate to Fuel Competitive Pricing Program:

About Sigma-Aldrich
Sigma-Aldrich is a leading Life Science and High Technology company whose biochemical, organic chemical products, kits and services are used in scientific research, including genomic and proteomic research, biotechnology, pharmaceutical development, the diagnosis of disease and as key components in pharmaceutical, diagnostics and high technology manufacturing. Sigma-Aldrich customers include more than one million scientists and technologists in life science companies, university and government institutions, hospitals and industry. The Company operates in 40 countries and has nearly 9,000 employees whose objective is to provide excellent service worldwide. Sigma-Aldrich is committed to accelerating customer success through innovation and leadership in Life Science, High Technology and Service. For more information about Sigma-Aldrich, please visit its website, at .

About Connotate
For organizations in which content and data are vital to success, Connotate is the Web collection company that puts the power of Web data monitoring and collection into the hands of the business user. Through an easy-to-use -point and click- interface and patented algorithms, Connotate delivers the scalability, reliability and resiliency necessary to drive strategic value from dynamic, Web sources. With benefits ranging from increased productivity, competitive advantages and dramatic operational cost savings, Connotate-s growing customer list includes global businesses such as McGraw-Hill, Associated Press and Thomson Reuters. Connotate has been named a KMWorld “Trend-Setting Product” for the past six years. Connotate announced the acquisition of Fetch Technologies in March 2012. For more information, please visit .

Contact:

Gina Cerami
Connotate, Inc.
(732) 964-1380

Tim Morin
fama PR
(617) 986-5010

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