LOS ANGELES, CA — (Marketwire) — 03/12/12 — Cleveland and Dallas-based () announced today the launch of , a revolutionary new tool for News/Talk and Sports stations.
LDR.TopicPulse gives valuable real-time information to show producers and hosts on which topics and news stories are “getting buzz” in their market. The system scans all available news sources, local blogs, Facebook posts, Tweets, and other social media. Then, producers can see a report — which is updated to the second — on the HOTTEST trending topics and their shelf life. With LDR.TopicPulse, stations can determine which stories and topics are ratings boosters or killers.
In addition to a real-time TopicPulse on local market stories, LDR also provides tracking on national news, entertainment/celebrity related news, sports, political, and Spanish news.
“In many cases, radio stations lag hours behind the news stories and topics that break (and get discussed) on social media. Now, LDR.TopicPulse offers a real-time window into what listeners are talking about, so news/talk and sports stations can make better informed decisions on which topics to put on the air,” said , President/CEO of Listener Driven Radio.
“PPM keeps the stakes high for stations to air only the very best content every minute. At LDR, our goal is to use social media to increase broadcast ratings, revenue, and web traffic. We are passionate about innovation and using technology to make broadcast programming better,” said , Chief Revenue Officer at LDR. “We are excited to release this new system for spoken word stations, a format that is growing around the world.”
The LDR.TopicPulse product is available for stations on barter. More information is available online at
About Listener Driven Radio: Listener Driven Radio is a global leader in interactive audio software. Its LDR.1 and LDR.Takeover platforms are on the air at over 130 radio stations, networks, and broadcast groups in the USA, Canada, and Europe, reaching over 30 million listeners monthly. LDR software empowers listeners to become real-time collaborators in on-air programming, automatically adjusting content based on audience input. The LDR platforms offer ratings and revenue growth opportunities, turning broadcasts into crowdcasts and offering valuable digital marketing opportunities.
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Contact:
Chrissy Sutphin
LUCK Media & Marketing, Inc.
818-232-4175
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