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3 Italia users to benefit from high-speed HSPA and LTE access

STOCKHOLM, SWEDEN — (Marketwire) — 03/12/12 —

* 3 Italia assigns Ericsson to transform and upgrade the existing 3G mobile
broadband access, core and transport network to 42Mbps HSPA and 100Mbps
LTE

* Ericsson strengthens its position as managed services partner and main
infrastructure provider for 3 Italia

* Network transformation and optimization will result in improved processes,
reduced costs and greater efficiency for the operator

To better meet the mobile data traffic growth, Italy-s leading operator, 3
Italia has signed an extension of its network transformation agreement with
Ericsson (NASDAQ: ERIC). Ericsson will transform and upgrade 3 Italia-s
existing
3G mobile broadband access, core and transport network to support 42Mbps HSPA
and 100Mbps LTE, or 4G. With this contract, Ericsson strengthens its position
as
main supplier for 3 Italia.

Once the work is complete, 3 Italia users will enjoy a world-class mobile
broadband network with increased speed, coverage, capacity, performance and
services. By the end of March 2012, 3 Italia will be the only operator in
Italy
to offer up to 42 Mbps downlink coverage and up to 5,76 Mpbs in uplink on all
its nationwide network and have the network ready for commercial launch of 100
Mbps LTE in 2012. Thanks to the extension of the ongoing services partnership

which includes managed services – between the two parties, the operator will
benefit from improved operational efficiency and reduced costs. The
introduction
of LTE services, supported by the Evolved Packet Core (EPC), meanwhile, will
result in users enjoying service of 100Mbps.

Vincenzo Novari, 3 Italia-s CEO, says: “Thanks to our continued successful
cooperation with Ericsson, we will remain a reference for innovation and
network
development in the Italian market. We are taking another step toward meeting
the
demand for mobile broadband connectivity and services from Italian consumers
and
enterprises. We are making HSPA+ coverage available on the entire nationwide
network from the end of March and will launch LTE services already in 2012.
Our
network will become even more efficient at handling data traffic, ensuring a
better quality of experience for our customers.”

Nunzio Mirtillo, Ericsson-s head of Region Mediterranean, says: “We are
encouraged to see this endorsement of 3 Italia-s trust in us as prime partner.
We believe strongly in supporting operators that intend to remain competitive
and are wisely investing in upgrading their networks to ensure the best
possible
coverage, capacity and performance for their users. It is great to help our
long-term partner, 3 Italia, continue its transformation into high-speed
mobile
broadband and LTE at a time when dynamism and innovation are so important.”

The deal marks another step in the long-standing collaboration between 3
Italia
and Ericsson, which started in 2001 when 3 Italia chose Ericsson as the main
partner for its 3G core and access technology. In 2005, the operator assigned
Ericsson as exclusive partner for managed services of its multi-vendor network
and telecom IS/IT infrastructure. In 2009, 3 Italia awarded Ericsson a network
transformation deal to upgrade its WCDMA/HSPA network and extend the managed
services deal.

NOTES TO EDITORS

Ericsson boosts speed and capacity in 3 Italia-s network

Ericsson and 3 Italia sign exclusive network transformation deal and extend
managed services agreement – June 5, 2009

3 Italia in IT efficiency contract with Ericsson – December15, 2010

Our multimedia content is available at the broadcast room:

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35,0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Press Release (PDF):

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1593063]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

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